Creative Director of Retail Marketing

4 weeks ago


Pittsburgh, Pennsylvania, United States GNC Full time
About the Role

We are seeking a highly skilled and experienced Creative Director of Retail Marketing to join our team at GNC. As a key member of our marketing team, you will be responsible for overseeing the development and execution of all retail-oriented creative for GNC, including print, digital, and copy creatives.

Key Responsibilities
  • Develop and execute creative concepts for all GNC retail/promo campaigns and projects, ensuring alignment with company goals and objectives.
  • Lead and manage a team of creative professionals, providing guidance and direction to ensure high-quality output.
  • Collaborate with various areas of marketing, vendors, and business partners to oversee the development and production of all retail marketing collateral.
  • Manage projects to a specific retail-creative operating budget, providing input upfront to determine allocations.
  • Initiate high-level brainstorming and retail campaign development sessions, ensuring ideas integrate and translate across digital, print, social, broadcast, and traditional media.
  • Direct the execution of creative retail campaigns in print and digital media, partnering with project managers, merchants, and other creative team members and agencies.
  • Lead and collaborate with outside agency or freelance creative resources for outside concept development as required.
  • Review all final creative pieces, ensuring quality, efficiency, and accuracy.
  • Support the usage, updating, and maintenance of Brand Guidelines.
  • Ensure all other creative teams are informed of project status and proactively communicate any challenges that may impact project timelines.
Requirements
  • Proven experience in creative direction and management, with a strong track record of delivering high-quality output.
  • Excellent leadership and communication skills, with the ability to guide and motivate a team of creative professionals.
  • Strong understanding of retail marketing principles and practices, with the ability to develop and execute creative concepts that drive business results.
  • Ability to manage multiple projects and priorities, with a strong attention to detail and ability to meet deadlines.
  • Strong collaboration and partnership skills, with the ability to work effectively with cross-functional teams and external partners.
About GNC

GNC Holdings LLC is a leading health and wellness company, dedicated to helping people achieve their goals through innovative products and services. We are committed to providing a positive and inclusive work environment, where our employees can grow and thrive.



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