Digital Marketing Strategist

2 months ago

Pawtucket, Rhode Island, United States Collette Travel Service Full time
About Collette Travel Service

Collette Travel Service is a family-owned business that has been leading the travel industry in innovation and expertise for years. We're passionate about fulfilling travel dreams and shaping the company's future. Our team is dedicated to creating incredible experiences for travelers and being part of a value-oriented team that cares for one another.

Job Summary

We're seeking an experienced digital marketing professional to assist in the implementation and management of our paid search ad campaigns. This role will be an individual contributor, reporting to the Performance Marketing Manager. The ideal candidate has hands-on experience executing and optimizing SEM marketing campaigns with a focus on customer acquisition and retention.

Key Responsibilities
  • Support planning, execution, and optimization of paid search marketing campaigns to generate high-quality leads across domestic and international markets.
  • Monitor monthly ad budgets and pacing while ensuring lead generation and acquisition targets are met.
  • Research and mine search query data to find new keywords to expand and target prospective travelers.
  • Assist in the creation of ad copy and landing page content and coordinate with the in-house Creative team on needs, requirements, and priorities.
  • Compile data for month-end reporting to identify trends and make recommendations for improvement.
  • Regularly analyze performance metrics and data to identify areas of opportunity to achieve campaign performance goals.
  • Implement, monitor, and troubleshoot tracking analytics tags across ad platforms, Google Analytics 4, and marketing automation/CRM tools.
Requirements
  • Associate's Degree, Bachelor's Degree, or equivalent experience required.
  • 2+ years of experience in Paid Search/SEM/Analytics, either in-house or agency-side.
  • In-platform Google Ads management experience is required; Microsoft Ads experience preferred.
  • Demonstrated understanding of audience building/targeting techniques.
  • Data analysis and strong Excel skills.
  • Working knowledge of Google Analytics 4, Google Tag Manager, and Power BI preferred.
  • Experience working with HubSpot or similar marketing automation tool.
  • Excellent communication skills and ability to relay information concisely.
  • Ability to think creatively about how to solve problems.
  • Familiarity with A/B testing.
  • Availability to work in our Pawtucket office ~60% of the time.
  • Experience in the travel industry is a plus, but not required.
What We Offer
  • Competitive salary range: $43,000 - $73,000.
  • Opportunity to work with a leading travel company.
  • Collaborative and dynamic work environment.
  • Professional development and growth opportunities.

  • Digital Marketing Strategist

    3 weeks ago

    Pawtucket, Rhode Island, United States COLLETTE TRAVEL SERVICE INC Full time

    Job Title: Digital Marketing SpecialistCollette Travel Service Inc. is seeking a skilled Digital Marketing Specialist to join our Marketing team. This role will be based at our headquarters in Pawtucket, RI.About Collette: We're a family-owned business that's been leading the travel industry in innovation and expertise for over 90 years. Our team is...

  • Digital Marketing Strategist

    3 weeks ago

    Pawtucket, Rhode Island, United States Collette Travel Service Full time

    About the RoleCollette Travel Service is seeking a skilled Digital Marketing Specialist to join our Marketing team. This hybrid role will be based at our headquarters in Pawtucket, RI.About ColletteAs the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Our passionate team works hard to...

  • Digital Marketing Professional

    3 weeks ago

    Pawtucket, Rhode Island, United States Collette Travel Service Full time

    Job Title: Digital Marketing SpecialistCollette Travel Service is seeking a highly skilled Digital Marketing Specialist to join our Marketing team. This role will be responsible for implementing and managing our paid search ad campaigns, with a focus on customer acquisition and retention.Key Responsibilities:Plan, execute, and optimize paid search marketing...

  • Marketing Specialist

    3 weeks ago

    Pawtucket, Rhode Island, United States Arden Engineering Constructors Full time

    Job OpportunityArden Engineering Constructors, LLC is a leading company in the mechanical HVAC construction and service industry, known for its exceptional quality, on-time service, and friendly customer service. We offer career opportunities for individuals to master their craft, earn competitive wages, and make an impact in the lives of our employees,...

  • B2B Content Creator

    3 weeks ago

    Pawtucket, Rhode Island, United States Collette Full time

    Job Title: B2B Content CreatorCollette is seeking a talented B2B Content Creator to join our Marketing team. This is a hybrid role based at our headquarters in Pawtucket, RI.About Collette: Let Us Show You the World There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of...

  • B2B Content Specialist

    2 months ago

    Pawtucket, Rhode Island, United States COLLETTE TRAVEL SERVICE INC Full time

    Position OverviewCollette Travel Service Inc. is seeking a skilled B2B Content Specialist to enhance their Marketing team.About Collette: Your Gateway to Global ExplorationJoin Collette, a dedicated team committed to making travel aspirations a reality. If you are enthusiastic about travel and eager to develop your skills, Collette offers an ideal...

  • B2B Content Creator

    3 weeks ago

    Pawtucket, Rhode Island, United States COLLETTE TRAVEL SERVICE INC Full time

    Job DescriptionCollette Travel Service Inc. is seeking a skilled B2B Content Creator to join their Marketing team. This role is based at their headquarters in Pawtucket, RI.About Collette: Let Us Show You the WorldThe travel industry is experiencing a surge in growth, and Collette is at the forefront. As a B2B Content Creator, you will have the opportunity...

  • B2B Content Writer

    3 weeks ago

    Pawtucket, Rhode Island, United States Collette Full time

    About ColletteCollette is a leading travel company that offers immersive experiences to customers around the world. We're passionate about helping people explore new destinations and cultures, and we're looking for a talented B2B Copywriter to join our team.Job SummaryThe B2B Copywriter will be responsible for creating high-quality content that showcases our...

  • B2B Copywriter

    1 month ago

    Pawtucket, Rhode Island, United States COLLETTE TRAVEL SERVICE INC Full time

    About Collette Travel Service Inc.Collette Travel Service Inc. is a leading travel company that offers immersive experiences to customers around the world. We are seeking a talented B2B Copywriter to join our marketing team and help shape the company's future.The ideal candidate will have a passion for writing and a keen understanding of the travel industry....

  • Marketing Manager

    1 week ago

    Pawtucket, United States Arden Engineering Constructors Full time

    Arden Engineering Constructors, LLC is a well-established company that has set the standards for exceptional quality, on-time service, and wrapped itself in friendly customer service. Arden has proven itself as a place to provide career opportunities for an individual to master their craft, earn competitive wages, and to make an impact in the lives of our...

  • Marketing Events

    4 weeks ago

    Pawtucket, United States Collette Full time

    Collette is seeking a Marketing Events & Campaign Specialist to join our Marketing team. This is a hybrid role based at our headquarters in Pawtucket, RI.About Collette: Let Us Show You the WorldThere has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest...

  • Marketing Events

    2 months ago

    Pawtucket, United States Collette Full time

    Collette is seeking a Marketing Events & Campaign Specialist to join our Marketing team. This is a hybrid role based at our headquarters in Pawtucket, RI.About Collette: Let Us Show You the WorldThere has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest...

  • Marketing Events

    2 months ago

    Pawtucket, United States Collette Full time

    Collette is seeking a Marketing Events & Campaign Specialist to join our Marketing team. This is a hybrid role based at our headquarters in Pawtucket, RI.About Collette: Let Us Show You the WorldThere has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest...