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Digital Marketing Strategist

4 weeks ago

Pawtucket, Rhode Island, United States COLLETTE TRAVEL SERVICE INC Full time
Job Title: Digital Marketing Specialist

Collette Travel Service Inc. is seeking a skilled Digital Marketing Specialist to join our Marketing team. This role will be based at our headquarters in Pawtucket, RI.

About Collette: We're a family-owned business that's been leading the travel industry in innovation and expertise for over 90 years. Our team is passionate about helping travelers explore the world and experience new cultures.

Job Summary:

We're looking for an experienced digital marketing professional to assist in the implementation and management of our paid search ad campaigns. This role will be an individual contributor, reporting to the Performance Marketing Manager. The ideal candidate has hands-on experience executing and optimizing SEM marketing campaigns with a focus on customer acquisition and retention.

Key Responsibilities:

  • Support planning, execution, and optimization of paid search marketing campaigns to generate high-quality leads across domestic and international markets
  • Monitor monthly ad budgets and pacing to ensure lead generation and acquisition targets are met
  • Research and analyze search query data to find new keywords and expand target audiences
  • Assist in creating ad copy and landing page content and coordinate with the in-house Creative team on needs, requirements, and priorities
  • Compile data for month-end reporting to identify trends and make recommendations for improvement
  • Regularly analyze performance metrics and data to identify areas of opportunity to achieve campaign performance goals
  • Implement, monitor, and troubleshoot tracking analytics tags across ad platforms, Google Analytics 4, and marketing automation/CRM tools

Requirements:

  • Associate's Degree, Bachelor's Degree, or equivalent experience required
  • 2+ years of experience in Paid Search / SEM / Analytics, either in-house or agency-side
  • In-platform Google Ads management experience is required; Microsoft Ads experience preferred
  • Demonstrated understanding of audience building/targeting techniques
  • Data analysis and strong Excel skills
  • Working knowledge of Google Analytics 4, Google Tag Manager, and Power BI preferred
  • Experience working with HubSpot or similar marketing automation tool
  • Excellent communication skills and ability to relay information concisely
  • Ability to think creatively about how to solve problems
  • Familiarity with A/B testing
  • Availability to work in our Pawtucket office ~60% of the time
  • Experience in the travel industry is a plus, but not required

What We Offer:

  • Competitive salary range: $43,000 - $73,000
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance

Collette is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity, equity, and inclusion.