Digital Marketing Strategist

2 weeks ago

Pawtucket, Rhode Island, United States Collette Travel Service Full time
About the Role

Collette Travel Service is seeking a skilled Digital Marketing Specialist to join our Marketing team. This hybrid role will be based at our headquarters in Pawtucket, RI.

About Collette

As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Our passionate team works hard to fulfill travel dreams and is always looking for talent that will help shape the company's future.

Job Summary

We are looking for an experienced digital marketing professional to assist in the implementation and management of our paid search ad campaigns. This role will be an individual contributor, reporting to the Performance Marketing Manager.

Key Responsibilities

  • Support planning, execution, and optimization of paid search marketing campaigns with a focus on generating high-quality leads across domestic and international markets.
  • Monitor monthly ad budgets and pacing while ensuring lead generation and acquisition targets are met.
  • Research and mine search query data to find new keywords to expand and target prospective travelers.
  • Assist in the creation of ad copy and landing page content and coordinate with the in-house Creative team on needs, requirements, and priorities.
  • Compile data for month-end reporting to identify trends and make recommendations for improvement.
  • Regularly analyze performance metrics and data to identify areas of opportunity to achieve campaign performance goals.
  • Implement, monitor, and troubleshoot tracking analytics tags across ad platforms, Google Analytics 4, and marketing automation/CRM tools.

Requirements

  • Associate's Degree, Bachelor's Degree, or equivalent experience required.
  • 2+ years of experience in Paid Search/SEM/Analytics, either in-house or agency-side.
  • In-platform Google Ads management experience is required; Microsoft Ads experience preferred.
  • Demonstrated understanding of audience building/targeting techniques.
  • Data analysis and strong Excel skills.
  • Working knowledge of Google Analytics 4, Google Tag Manager, and Power BI preferred.
  • Experience working with HubSpot or similar marketing automation tool.
  • Excellent communication skills and ability to relay information concisely.
  • Ability to think creatively about how to solve problems.
  • Familiarity with A/B testing.
  • Availability to work in our Pawtucket office ~60% of the time.
  • Experience in the travel industry is a plus, but not required.

What We Offer

  • Flourishing in a collaborative environment.
  • Being great at working autonomously when needed.
  • Obsession with data and optimization.
  • Strong organizational skills and attention to detail.

Intellectual Curiosity

Always wanting to learn more about new/exciting technology and channels.

Helpful Certifications

Google Ads, Google Analytics, HubSpot.

Salary Range

$43,000 - $73,000

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