Digital Marketing Coordinator
4 weeks ago
Key Responsibilities:
- Manage digital channels (social media, website, newsletters), create/publish content, and respond to customers.
- Act as the in-house Salesforce expert for campaigns and platform optimization.
- Support the planning, production, and implementation of marketing activities per the strategic plan.
- Oversee website management, including enhancements, maintenance, user experience, and SEO/Google Analytics.
- Identify digital marketing tactics to enhance brand awareness and demand generation campaigns.
- Manage external agency relationships, optimize performance, and report to the business.
- Coordinate various digital projects and marketing activities as needed.
- Drive business growth through digital marketing channels, aligning with sales and marketing strategies.
- Develop and execute content strategies with senior stakeholder support.
- Competitive pay
- Medical, dental, vision, disability, life insurance, and additional supplemental plans
- Strong digital marketing experience: UX, SEO, SEM, optimization, testing, analytics.
- Proficient in Salesforce administration, campaigns, dashboards, and pipeline tracking.
- Skilled in devising engaging and converting B2B digital campaigns.
- Excellent interpersonal and communication skills.
- Creative and proactive mindset.
- Proficient in social media platforms (LinkedIn, Facebook, Twitter).
- Experience in website design and CMS platforms.
- Strong product copywriting skills.
- Experienced with CRM packages, especially Salesforce.
- Competent with Microsoft Word, Excel, and PowerPoint.
- Degree or relevant qualification in digital marketing or related field.
- Experience with website CMS administration.
- Competent design skills (Photoshop, InDesign, Illustrator, Canva).
- Knowledge of data gathering, analytics, Google Analytics, and online advertising.
- Strong writing, editing, organizational, presentation, and project-management skills.
- Attention to detail and excellent communication skills.
- This role involves travel and attendance at exhibitions and meetings across the US, including overnight stays and weekend travel.
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