E-commerce Advertising Specialist
7 days ago
Polymaker LLC is seeking a highly skilled E-commerce Advertising Specialist to join our team. As an industry leader in digital advertising, we are looking for an experienced professional to drive our online sales and brand awareness through strategic advertising campaigns across multiple digital platforms.
Key Responsibilities:- Develop and implement comprehensive advertising strategies across various digital platforms, including Google Ads, Meta, TikTok, and other relevant channels.
- Collaborate closely with our creative teams to create and manage high-performing ad campaigns, including writing compelling ad copy and guiding the design of creative assets.
- Manage advertising budgets effectively, allocating spend across channels to achieve maximum return on ad spend (ROAS) while maintaining alignment with overall marketing objectives.
- Monitor and analyze key performance indicators (KPIs) such as click-through rates, conversion rates, cost-per-click, and ROAS, providing regular reports and insights to the team.
- Stay up-to-date with the latest trends, tools, and best practices in digital advertising and e-commerce, adapting strategies to capitalize on new opportunities and mitigate risks.
- Bachelor's degree in marketing, advertising, business, or a related field.
- Minimum of 3 years of experience in digital advertising, with a focus on e-commerce.
- Proven expertise in managing campaigns on Meta, Google Ads, and TikTok.
- Strong understanding of digital marketing metrics and analytics platforms such as Google Analytics.
- Experience with A/B testing, audience segmentation, and conversion rate optimization.
- Proficiency in advertising tools such as Google Ads Manager, Facebook Business Manager, and TikTok Ads Manager.
Polymaker LLC is an Equal Opportunity Employer and offers a competitive compensation package and benefits, including 401(k) matching, medical, dental, and vision insurance, and paid time off.
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