E-commerce Advertising Specialist
1 day ago
Polymaker LLC is seeking an experienced E-commerce Advertising Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive advertising strategies across various digital platforms to drive traffic and increase online sales.
Key Responsibilities:
- Develop and implement advertising strategies across Google Ads, Meta, TikTok, and other relevant channels to drive traffic and increase online sales.
- Collaborate with our creative teams to create and manage high-performing ad campaigns, including writing compelling ad copy and establishing effective targeting parameters.
- Manage advertising budgets effectively, allocating spend across channels to achieve maximum return on ad spend (ROAS) while maintaining alignment with overall marketing objectives.
- Monitor and analyze key performance indicators (KPIs) such as click-through rates, conversion rates, cost-per-click, and ROAS, providing regular reports and insights to the team.
- Use advanced targeting techniques to reach the right audiences, leveraging custom audiences, lookalike audiences, and demographic/behavioral targeting to ensure effective reach and engagement.
Requirements:
- Bachelor's degree in marketing, advertising, business, or a related field.
- Minimum of 3 years of experience in digital advertising, with a focus on e-commerce.
- Proven expertise in managing campaigns on Meta, Google Ads, and TikTok.
- Strong understanding of digital marketing metrics and analytics platforms such as Google Analytics.
- Experience with A/B testing, audience segmentation, and conversion rate optimization.
What We Offer:
Polymaker LLC is an Equal Opportunity Employer and offers a competitive compensation package and benefits, including 401(k) matching, medical, dental, and vision insurance, and paid time off.
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