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Product Marketing Manager

2 months ago

Bethesda, Maryland, United States HelioCampus Full time
Company Overview and Position

About HelioCampus: HelioCampus is an innovative EdTech organization focused on empowering higher education institutions to overcome contemporary challenges through data-centric solutions. As a leader in the sector, we are devoted to delivering creative strategies that foster enduring success within the higher education framework.

Position Overview: We are in search of a skilled Product Marketing Manager to enhance our energetic team. In this capacity, you will work closely with the Senior Director of Product Marketing to spearhead strategic projects and implement product marketing initiatives. Your contributions will be vital in crafting product positioning, sales communication, competitive assessments, and more to ensure our external messaging resonates with market demands.

Key Responsibilities:

  • Develop detailed buyer personas and positioning for diverse business lines
  • Oversee comprehensive go-to-market plans for new product launches
  • Support sales through the provision of tools, training, and market insights
  • Create engaging content for thought leadership and case studies
  • Lead the RFP process across all business lines
  • Monitor competitive landscape and equip the sales team with necessary tools and training

Qualifications:

  • Bachelor's degree preferred, with 3-5 years of experience in B2B marketing
  • Background in product marketing and familiarity with the higher education sector is advantageous
  • Exceptional project management and teamwork abilities
  • Proficient in CRM and Marketing Automation tools
  • Willingness to travel occasionally as required

Work Environment and Benefits:

This position is primarily remote with occasional travel requirements, offering a competitive salary, comprehensive healthcare benefits, a 401(k) plan with company matching, flexible remote work options, parental leave, and a collaborative workplace culture.

Commitment to Diversity:

HelioCampus is an equal opportunity employer, committed to cultivating a diverse and inclusive workplace where every individual is valued and respected.