Product Manager, Advertising Measurement Solutions

4 weeks ago

Alpharetta GA USA, United States Comcast Full time
Job Summary

In this role, the Product Manager, Advertising Measurement Solutions will be a key member of the Product team responsible for driving the impact of Effectv advertising on customer results. This involves leveraging media performance, measurement insights, and attributed outcomes to inform product decisions.

Key Responsibilities
  • Internalize and represent the Voice of the Customer throughout the product lifecycle.
  • Perform competitive analysis and conduct market research to inform product decisions.
  • Leverage in-depth product discovery techniques to uncover user personas and business value opportunities.
  • Prioritize and champion capabilities to achieve business value through compelling product feature storytelling.
  • Collaborate with internal and external product development teams to deliver high-quality products on time.
  • Regularly lead and contribute to cross-functional meetings to drive features through discovery, development, and deployment with technical and non-technical stakeholders.
  • Quantify and measure the value of new feature capabilities pre- and post-deployment.
  • Participate in strategic planning for enhancements to product content, pricing, packaging, and features.
  • Assist in budgeting and variance analysis of product's unit and financial performance, with a goal of identifying opportunities and risks.
Requirements
  • Working knowledge of Agile methodology in a dynamic, cross-functional working environment.
  • 2-4 years demonstrated product management experience conducting business discovery interviews, identifying personas, and writing non-technical features.
  • Ability to quickly build relationships and rapport with stakeholders at various levels of the company through strong emotional intelligence.
  • Media and/or advertising experience strongly preferred but not required.
  • Experience with Scaled Agile Framework preferred but not required.
  • Experience with advertising measurement and/or attribution methodologies preferred.
What We Offer

Comcast is an EOE/Veterans/Disabled/LGBT employer. We offer a competitive salary, benefits, and a dynamic work environment. If you are a motivated and experienced product manager looking to drive business impact, we encourage you to apply.

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