Digital Marketing Manager
4 weeks ago
We are seeking a highly skilled Marketing Manager to lead our customer engagement efforts and improve the prospective student experience. As a key member of our team, you will be responsible for developing and executing marketing automation strategies across multiple brands to drive student engagement and loyalty.
The ideal candidate will have a deep understanding of marketing automation technologies, including email, text, paid media, and direct mail channels. You will work closely with internal teams and external partners to set and manage expectations, ensuring all marketing activities are aligned with brand guidelines and adhere to best practices for student data privacy and security.
Key Responsibilities:
- Develop and execute marketing automation strategies to improve student engagement and loyalty
- Leverage email, text, paid media, and direct mail channels to reach students
- Manage stakeholder relationships and ensure alignment with brand guidelines
- Analyze and interpret student behavior data to identify trends and opportunities for improvement
- Develop and implement test-and-learn programs to continuously improve marketing automation efforts
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Minimum of 5-7 years of experience in a marketing automation role, with Eloqua experience strongly preferred
- Strong project management skills and ability to lead cross-functional teams
- Deep understanding of marketing automation technologies and data privacy practices
Adtalem Global Education offers a competitive salary and benefits package, including health, dental, vision, life, and disability insurance, 401k retirement program, and flexible time off policy. We are an equal opportunity employer and welcome applications from diverse candidates.
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