Lead Generation and Channel Management Specialist

2 weeks ago

Bethpage, New York, United States Altice USA Full time
Job Summary

The Optimum Business Sales Operations Specialist of Lead Generation and Channel Management is responsible for all lead generation programs and platforms, rules of engagement across sales channels, and channel allocation of lead sources and data pools.

This person will serve as a liaison between the marketing and sales organizations, helping to coordinate marketing campaigns and handoff marketing leads to the proper sales contact.

You will help champion a digitally assisted and proactive prospecting sales culture, supporting corporate efforts to further adopt new platforms and technologies as a core part of our sales and marketing operations.

This is a position that requires a dedicated professional and will have direct involvement in all sales and marketing go-to-market strategies, supporting a wide mix of audiences from small-medium businesses to major corporate enterprises.

Ensuring proper coordination across multiple sales teams and managing attribution conflict between both internal groups and indirect 3rd party partners is paramount to maintaining a healthy sales ecosystem that provides clear opportunity and business rules for all sides.

The successful candidate will have command of best practices and trends in customer outreach and sales enablement across online and offline.

Responsibilities
  • Develop and execute lead generation strategies to identify and acquire new customers in target markets.
  • Utilize market research and analytics to identify trends, opportunities, and potential customer segments.
  • Collaborate with marketing, sales, and product teams to align lead generation efforts with business objectives.
  • Develop and manage partner programs generating leads from external partners, including resellers, distributors, and agents.
  • Identify potential partners, negotiate agreements, and onboard new partners effectively.
  • Provide guidance and support to partners to optimize their performance and drive mutual success.
  • Monitor channel performance and implement strategies to maximize revenue and market coverage.
  • Implement lead qualification processes to prioritize leads based on potential revenue and likelihood of conversion.
  • Work closely with sales teams to ensure seamless handover of qualified leads and facilitate the sales process.
  • Track lead conversion rates and analyze data to identify opportunities for optimization and improvement.
  • Monitor campaign performance and ROI, adjusting strategies and tactics as needed to achieve objectives.
  • Establish key performance indicators (KPIs) for lead generation and partner programs, tracking progress towards goals.
  • Prepare regular reports and presentations to communicate program performance, trends, and insights to stakeholders.
  • Use data-driven insights to make strategic recommendations and drive continuous improvement.
Qualifications
  • Bachelor's degree in Business Administration, Marketing, or related experience.
  • Proven experience in lead generation, partner management, or channel development in the telecommunications industry.
  • Knowledge of telecommunications industry selling dynamics (resellers, distributors, and agents.)
  • Strong leadership skills with the ability to motivate and develop a high-performing team.
  • Excellent communication and negotiation skills, with the ability to build and maintain relationships at all levels.
  • Strategic thinker with a results-oriented mindset and a track record of driving revenue growth.
  • Analytical mindset with proficiency in data analysis and reporting tools.
  • Knowledge of telecommunications products, services, and market dynamics preferred.
  • Experience with performance marketing metrics such as Cost Per Lead (CPL) and Cost Per Click (CPC) is preferred
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

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