Marketing Technology Specialist

3 weeks ago

OH United States Erie Home Full time
Job Title: Marketing Technology Engineer

Erie Home is seeking a highly skilled Marketing Technology Engineer to join our team. As a Marketing Technology Engineer, you will be responsible for the technical integration and management of CRM systems with major advertising and social media platforms, including Google, Meta, and others.

Key Responsibilities:
  • Oversee and manage the technical integration of CRM systems with advertising and social media platforms such as Google Ads, Facebook/Meta, LinkedIn, Twitter, and others.
  • Ensure data consistency and integrity across all integrated platforms.
  • Troubleshoot and resolve integration issues promptly and effectively.
  • Analyze Salesforce Marketing Cloud implementation, ensuring optimal use of its features.
  • Develop and execute marketing automation strategies within Salesforce Marketing Cloud.
  • Support Marketing with customer journeys, phone and email campaigns through CRM and CTI platforms.
  • Maintain a deep understanding of CRM systems and their functionalities.
  • Stay updated with the latest trends and technologies in digital marketing and CRM integrations.
  • Provide technical support and training to marketing teams on the use of integrated systems.
  • Lead projects related to CRM and marketing platform integrations from inception to completion.
  • Coordinate with cross-functional teams to ensure project milestones are met.
  • Document and maintain detailed records of integration processes and configurations.
  • Analyze marketing data to provide actionable insights.
  • Develop and maintain dashboards and reports to track performance metrics.
  • Collaborate with marketing teams to optimize campaigns based on data-driven insights.
  • Manage Lead Management software in partnership with Marketing team.
Requirements:
  • Bachelor's Degree in Information Systems, or related field.
  • 3-5 years' experience in a similar role, preferably within a marketing or IT environment.
  • Strong understanding of CRM systems (e.g., Salesforce) and their integrations with digital marketing platforms.
  • 3-5 years' experience integrating Salesforce/Salesforce Marketing Cloud with major marketing platforms (e.g. Google Ads/Meta Business Suite).
  • Experience with Lead Management platforms (e.g. ActiveProspect) strongly preferred.
  • 2-3 years' experience maintaining integrations with IPaaS/Middleware tools (Workato/Mulesoft/etc.).
  • Demonstrated knowledge of web analytics tools (e.g., Google Analytics).

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