Demand Generation Specialist

7 days ago


Chino Hills, California, United States Rapid Legal Inc. Full time
About the Role

Rapid Legal Inc. is seeking a highly motivated and experienced Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for executing our marketing strategy to drive business growth and success.

Key Responsibilities:

  • Event Management: Plan, execute, and optimize in-person and virtual events to drive lead generation and brand awareness. Collaborate with internal teams and external partners to ensure successful event outcomes.
  • Email Marketing: Develop and manage targeted email campaigns that engage prospects and customers, driving conversions and nurturing relationships throughout the customer journey.
  • Social Media Marketing: Create and implement social media strategies to boost engagement, grow our online community, and drive traffic to our digital platforms.
  • Online Advertising: Manage online advertising campaigns across platforms such as Google Ads, LinkedIn, and others, ensuring optimal ROI and alignment with overall marketing goals.
  • Customer Referral Programs: Design and oversee referral programs that incentivize existing customers to refer new clients, driving organic growth and enhancing customer loyalty.
  • Analytics & Reporting: Track and analyze the performance of demand generation campaigns, providing insights and recommendations for continuous improvement.
  • Collaboration: Work closely with the sales, product, and customer success teams to ensure alignment and support for demand generation initiatives.
  • Budget Management: Manage the demand generation budget, ensuring effective allocation of resources across campaigns and activities.
  • Industry Knowledge: Stay abreast of the latest trends in inbound/digital marketing, legal technology, and the legal industry at large.

Requirements:

  • A Bachelor's degree in Marketing, Business, or a related field preferred.
  • 5+ years of experience in demand generation, digital marketing, or related roles, preferably within the legal or technology industries. A portfolio of previous work is required.
  • Proven ability to drive results through multi-channel marketing campaigns.
  • Strong communication skills and experience working with different audiences and stakeholders.
  • Strong analytical skills and experience with HubSpot.
  • Excellent attention to detail and project management skills.
  • Creative thinker with the ability to develop innovative strategies to engage target audiences.
  • Self-starter, performance-driven, industrious, fast learner, resourceful, and deadline-oriented.

Rapid Legal Inc. offers a competitive compensation plan with a generous benefits package, including unlimited PTO, medical, dental, and vision, and more.



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