Demand Generation Specialist
7 days ago
Rapid Legal Inc. is seeking a highly motivated and experienced Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for executing our marketing strategy to drive business growth and success.
Key Responsibilities:
- Event Management: Plan, execute, and optimize in-person and virtual events to drive lead generation and brand awareness. Collaborate with internal teams and external partners to ensure successful event outcomes.
- Email Marketing: Develop and manage targeted email campaigns that engage prospects and customers, driving conversions and nurturing relationships throughout the customer journey.
- Social Media Marketing: Create and implement social media strategies to boost engagement, grow our online community, and drive traffic to our digital platforms.
- Online Advertising: Manage online advertising campaigns across platforms such as Google Ads, LinkedIn, and others, ensuring optimal ROI and alignment with overall marketing goals.
- Customer Referral Programs: Design and oversee referral programs that incentivize existing customers to refer new clients, driving organic growth and enhancing customer loyalty.
- Analytics & Reporting: Track and analyze the performance of demand generation campaigns, providing insights and recommendations for continuous improvement.
- Collaboration: Work closely with the sales, product, and customer success teams to ensure alignment and support for demand generation initiatives.
- Budget Management: Manage the demand generation budget, ensuring effective allocation of resources across campaigns and activities.
- Industry Knowledge: Stay abreast of the latest trends in inbound/digital marketing, legal technology, and the legal industry at large.
Requirements:
- A Bachelor's degree in Marketing, Business, or a related field preferred.
- 5+ years of experience in demand generation, digital marketing, or related roles, preferably within the legal or technology industries. A portfolio of previous work is required.
- Proven ability to drive results through multi-channel marketing campaigns.
- Strong communication skills and experience working with different audiences and stakeholders.
- Strong analytical skills and experience with HubSpot.
- Excellent attention to detail and project management skills.
- Creative thinker with the ability to develop innovative strategies to engage target audiences.
- Self-starter, performance-driven, industrious, fast learner, resourceful, and deadline-oriented.
Rapid Legal Inc. offers a competitive compensation plan with a generous benefits package, including unlimited PTO, medical, dental, and vision, and more.
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