Digital Analyst
4 weeks ago
Evaluate business requirements and perform complex data integration and analysis utilizing advanced analytical methods while developing analytical and reporting tools.
Coordinate data projects, provide technical support, and participate in funding development.
- Simplify complex data into easy-to-understand information
- Provide insights on performance of paid and organic media traffic
- Communicate findings to digital marketing team
- Give insights to digital marketing team to help pivot and modify campaigns to optimize KPIs
- Connect CRM tools to data dashboards for simplified reporting
- Expertise in Google Analytics, Google Ads, Salesforce, Facebook, LinkedIn - cross platform analytic reporting
- Implement tools and develop dashboards to report findings
- Regularly communicate data findings and recommendations to improve efficiencies
- Stay up to date on latest tools and trends in data analysis
- Participate in professional development to continuously grow our tools and needs while keeping our professional tools up to date
The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility within our community.
This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which includes attracting and retaining diverse workforces.
We will continue to create and maintain an environment that allows individuals to discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all.
The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity.
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