Flooring Product Marketing Specialist

2 weeks ago


Spartanburg, South Carolina, United States EJ Welch Company Full time

EJ Welch Company is seeking a Manager of Flooring Marketing Strategies to join our dynamic team.

Position Overview

The primary objective of this role is to oversee and optimize product lines and SKUs for designated flooring suppliers and categories, aiming for enhanced sales performance, profitability, and streamlined inventory management. The Flooring Marketing Manager will craft and execute marketing initiatives and campaigns tailored for our retail clientele, leveraging the capabilities of both the sales and marketing divisions. Additionally, this role will collaborate with the Director of Branch Services to align marketing and inventory approaches that cater to the requirements of our flooring installer branch operations.

Key Responsibilities

  • Evaluates and establishes the product assortment for flooring distribution centers across assigned categories and suppliers.
  • Negotiates vendor agreements, including pricing structures, terms, marketing funds, and growth incentives as necessary.
  • Selects products and sets pricing for inclusion in all promotional activities directed at retail customers.
  • Remains informed about industry trends, pricing strategies, and competitive landscape.
  • Engages with suppliers to evaluate the feasibility of introducing new product SKUs and initiatives.
  • Collaborates with the Data Integrity team to ensure the accuracy and maintenance of vendor SKU data within the Eclipse system.
  • Regularly interacts with the Sales team to support pricing strategies, significant customer projects, and vendor engagement for program participation.
  • Works closely with the Purchasing team to address vendor-related procurement and pricing issues.
  • Facilitates communication between manufacturers, their representatives, and the sales team to ensure timely and accurate information flow.
  • Partners with the Director of Branch Services regarding product assortment, promotional activities, and pricing strategies.
  • Performs additional marketing tasks as needed.

Qualifications

  • Bachelor's degree in Marketing or a related field, with 5 to 7 years of relevant experience.
  • 5 to 7 years of expertise in product management and development.
  • Experience in flooring, building materials, home furnishings, or related sectors is preferred.
  • Strong business insight and acumen are essential.
  • Proficiency in Microsoft Office applications is required.
  • Ability to collaborate effectively across various departments.
  • Strategic and creative thinking capabilities.
  • Excellent planning and organizational skills.
  • Strong written and verbal communication skills, with the ability to convey a vision and strategy to different organizational levels, including executives.
  • Adaptability and flexibility in response to change.


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