Strategic Vice President

4 weeks ago

New York, New York, United States Razorfish Full time
Job Title: VP Strategy

We are seeking a seasoned Vice President, Strategy to join our team at Razorfish. As a key member of our leadership team, you will be responsible for driving growth and revenue for our clients through strategic planning and execution.

About the Role

The ideal candidate will have a strong background in merchandising, business intuition, and experience driving growth for clients. You will be a connector, enabling cross-functional teams to work together on strategic deliverables and executable plans. Your ability to use marketplace insights, consumer insights, and performance data to make informed recommendations will be crucial in driving business impact.

Responsibilities
  • Develop and execute strategic plans that inform when, where, and how a brand should connect with its audience
  • Champion the use of data to drive business decisions and partner with data scientists to uncover unexpected insights
  • Analyze consumer behavior and develop stories based on motivation behind those behaviors to reveal value a brand needs to provide
  • Envision and design orchestrated systems of brand communications, collaborating with media planners, technologists, experience designers, and creative teams
  • Build senior-level client relationships, providing guidance on competitive threats and evolving consumer behaviors
  • Develop insights across all research, establishing a framework that actions the insights
  • Connect data and insights to overarching strategies, understanding business context and using data to drive informed decision-making
  • Balance short-term goals with long-term objectives, thinking through tradeoffs of strategies based on staging, pacing, and resourcing
  • Persuade clients, colleagues, and partners to see the world as you see it by presenting winning narratives
  • Anticipate and confront obstacles, finding alternative routes to navigate through problems effectively
  • Manage the development of direct reports and the team, inspiring belief in one's ability to change and guiding quality of agency output
Qualifications
  • 12-14+ years of demonstrated success in helping clients grow revenue at scale via merchandising, performance marketing, product marketing, and commerce optimizations
  • High-level strategic thinker with ability to balance perspective with intensity and focus required to navigate critical phases with clients
  • Sharp, assertive, and ready to make impactful changes for clients
  • Ability to adapt approach in real-time to ensure winning outcome, regardless of situation or dynamic
  • Demonstrate knack for identifying emerging trends, anticipating future needs, and developing innovative strategies and solutions outside of client scope
  • Ability to think both tactically and strategically through modern customer acquisition journey
  • Expert at planning and executing upon strategies necessary for achievement of revenue and profit objectives
  • Knows how to quantitatively analyze and optimize marketing programs and growth initiatives
What We Offer

Razorfish is an Equal Opportunity Employer. We offer a comprehensive benefits package, including medical coverage, dental, vision, disability, 401k, and paid time off. We also offer flexible working arrangements and a 'Work Your World' program, allowing employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year.

Compensation Range: $153,000 - $240,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

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