Senior Marketing Analyst
2 days ago
Job Summary:
We are seeking a highly skilled Senior Marketing Specialist to join our team at Insight Global. As a key member of our marketing team, you will be responsible for providing decision support for measurement and optimization of marketing and customer experience, as well as executing report development and automation.
Key Responsibilities:
- Analyze member data using database queries, spreadsheet models, web analytics tools, and statistical analysis tools to evaluate customers' online behavior resulting from paid digital campaigns.
- Create comprehensive summaries of ongoing campaign performance and develop visualization dashboards leveraging multiple data sources for internal customers.
- Guide collaboration sessions with Enterprise Technology to meet Marketing's current and future data collection needs.
- Interpret customer patterns through statistical analysis and define and develop KPIs, success metrics, and reporting mechanisms.
- Provide subject matter expertise for project-related initiatives to enhance Digital & Sales Analytics toolset.
- Advise other marketing functions on member data.
Requirements:
- 6+ years' experience in marketing analytics, statistics, digital/marketing analytics, decision science, data science, or equivalent quantitative education or experience.
- Experience with web analytics tools such as Adobe Analytics or Google Analytics.
- Required skills in the areas of SQL, data visualization, and machine learning in Python.
- Proficiency in Microsoft Office Suite.
- Experience in advanced analytic and statistical techniques related to multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
- Ability to synthesize analytical results with business input to drive measurable change.
- Experience with Tableau or similar data visualization tools.
- Effective written and verbal communication skills and ability to work collaboratively within teams across functional areas.
Preferred Qualifications:
- Adobe Analytics certification or similar web analytics tool certification.
- Tableau certification or similar business intelligence platform certification.
- Ability to produce reliable predictive and prescriptive insights based on advanced statistical modeling and/or machine learning methodologies.
- Strong time-management and organization skills to manage multiple deadlines and priorities within a highly demanding, fast-paced environment.
- Thorough knowledge and understanding of federal, state, and NCUA regulations.
About Insight Global:
Insight Global is a leading provider of professional services and solutions. We are committed to delivering exceptional results and building long-term relationships with our clients and employees.
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