Strategic Analytics

3 days ago


Bloomington Illinois, United States State Farm Full time
About the Role

We are seeking a highly skilled Strategic Analytics & Measurement Analyst to join our team at State Farm. As a key member of our Marketing Strategy team, you will be responsible for leading analytics efforts to drive business growth and inform marketing strategies.

Key Responsibilities
  • Collaborate with cross-functional teams to develop and refine marketing strategies centered around audiences, products, and geography.
  • Lead the development of the brand measurement framework, setting data-driven goals and prioritizing research initiatives.
  • Analyze relationships between brand and performance metrics to inform marketing investment decisions.
  • Partner with Strategy, Marketing Science, Customer Insights, and Marketing Campaign teams to evaluate the health of State Farm's brand.
  • Formulate hypotheses, gather and analyze data, interpret results, and recommend next-step actions.
  • Analyze business trends, market conditions, and the competitive landscape to guide strategic planning.
Requirements
  • Bachelor's degree in an analytics-oriented discipline (Marketing, Finance, Statistics, Economics, etc.).
  • Preferred 5+ years of professional experience in marketing analytics or generating customer insights through research.
  • Proficient in handling survey data and applying statistical methods to sampling, bias analysis, and uncertainty assessment.
  • Proficiency in SQL, Python, R, or SAS, or an ability to readily acquire proficiency based on experience with comparable programming/querying languages.
  • Experience with hypothesis testing, regression models, time series analyses, and clustering.
  • Understanding of different media channels and experience utilizing attribution model output.
  • Experience with data storytelling and producing reports using business intelligence and visualization tools (e.g., Microsoft Excel, Tableau, PowerBI, etc.).
  • Ability to collaborate across organizational departments, build relationships, and present to a variety of audiences at all levels of the enterprise.


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