National Media and Marketing Manager

3 days ago


Georgetown, Texas, United States Sport Clips - Support Center Full time
Sport Clips - Support Center is seeking a highly motivated Associate Director of Media Operations to join our marketing team. As a key member of our department, you will be responsible for overseeing the day-to-day execution and budgeting of all paid national, regional, and local media investments. Your expertise in media planning and buying, combined with your ability to analyze performance data and optimize media channels, will be essential in achieving our marketing objectives.

You will work closely with our media agency to develop goals, strategies, and media KPIs, as well as collaborate internally to build consistent monitoring tools to measure media's impact on incremental sales and traffic. With 6-8+ years of media planning/strategy experience from the client side and/or agency side, you will possess a deep understanding of media attribution models (e.g., media mix models, incremental lift and multichannel left) to measure asset performance. Additionally, your knowledge of the evolving media landscape across all channels, including traditional local TV/Radio, National TV/Programmatic/Addressable and National Radio, OOH, Print and Direct Mail, Digital (Programmatic, CTV, OTT, OLV Display, Retail, Search, Paid Social, Display, Native, Gaming), will enable you to adapt to changing market conditions and drive business results nationally and locally by store.

The estimated salary for this position is $98,000 - $115,000 per year, depending on experience.

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