Dairy Industry Outreach Manager

2 weeks ago


Raleigh, North Carolina, United States North Carolina State University Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as a Manager of Outreach Services. This role will provide primary leadership in all activities relating to reaching and supporting current and prospective dairy farmer clients.

Key Responsibilities
  • Develop and deploy strategies to coordinate user support services and guide marketing staff and contractors to meet the objectives of the organization.
  • Evaluate customer information, competitor data, and market conditions to develop and implement marketing plans and sales campaign changes.
  • Lead and coordinate user support services across both DRMS offices.
  • Direct creation of educational programs for dairy producers, field staff, and industry consultants.
  • Collaborate with coop managers to design customized education plans.
  • Conduct market research to understand customer needs, competitor activities, and market conditions.
  • Define marketing requirements for DRMS products.
  • Develop and maintain marketing strategies and sales campaigns.
  • Guide documentation and marketing staff to generate positive media coverage.
  • Advise service affiliates on marketing and sales efforts.
Requirements
  • Bachelor's degree and three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity.
  • Experience in marketing agricultural products or services to dairy farmers.
  • Experience in managing employees.
  • Experience with dairy herd management and principles of dairy science.
  • Excellent communication and teaching skills.
  • Strong leadership and project management abilities.
  • Experience in marketing and sales, particularly within the agricultural sector.
  • Proficiency in using Salesforce CRM or similar systems.
  • Ability to conduct independent research and manage projects.
  • Strong problem-solving skills and ability to work collaboratively in a team.
Preferred Qualifications
  • Master's degree in Dairy Science, Animal Science, Agricultural Business, or a related field.
  • Five years experience in marketing agricultural products or services to dairy farmers.
  • Three years' experience in managing employees.
  • Experience working with Dairy Herd Improvement Associations (DHIAs).
  • Prior experience in a consulting role within the dairy industry.
  • Familiarity with cloud-based data management systems.
  • Proven track record of developing successful educational programs for dairy producers.
  • Strong network within the dairy farming community.
  • Experience in coordinating with media professionals and managing social media campaigns.


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