Dairy Industry Outreach Manager
2 weeks ago
We are seeking a highly skilled and experienced professional to join our team as a Manager of Outreach Services. This role will provide primary leadership in all activities relating to reaching and supporting current and prospective dairy farmer clients.
Key Responsibilities- Develop and deploy strategies to coordinate user support services and guide marketing staff and contractors to meet the objectives of the organization.
- Evaluate customer information, competitor data, and market conditions to develop and implement marketing plans and sales campaign changes.
- Lead and coordinate user support services across both DRMS offices.
- Direct creation of educational programs for dairy producers, field staff, and industry consultants.
- Collaborate with coop managers to design customized education plans.
- Conduct market research to understand customer needs, competitor activities, and market conditions.
- Define marketing requirements for DRMS products.
- Develop and maintain marketing strategies and sales campaigns.
- Guide documentation and marketing staff to generate positive media coverage.
- Advise service affiliates on marketing and sales efforts.
- Bachelor's degree and three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity.
- Experience in marketing agricultural products or services to dairy farmers.
- Experience in managing employees.
- Experience with dairy herd management and principles of dairy science.
- Excellent communication and teaching skills.
- Strong leadership and project management abilities.
- Experience in marketing and sales, particularly within the agricultural sector.
- Proficiency in using Salesforce CRM or similar systems.
- Ability to conduct independent research and manage projects.
- Strong problem-solving skills and ability to work collaboratively in a team.
- Master's degree in Dairy Science, Animal Science, Agricultural Business, or a related field.
- Five years experience in marketing agricultural products or services to dairy farmers.
- Three years' experience in managing employees.
- Experience working with Dairy Herd Improvement Associations (DHIAs).
- Prior experience in a consulting role within the dairy industry.
- Familiarity with cloud-based data management systems.
- Proven track record of developing successful educational programs for dairy producers.
- Strong network within the dairy farming community.
- Experience in coordinating with media professionals and managing social media campaigns.
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