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Content Writer and Media Relations Specialist

2 months ago

Boston, Massachusetts, United States Samaritans, Inc. Full time
About the Position

Samaritans, Inc. is seeking a skilled communications professional to join our marketing and communications team as a Writer and Media Relations Manager. This role plays a critical part in increasing visibility for Samaritans throughout Massachusetts and beyond, breaking the stigma associated with mental health issues, and connecting with communities at higher risk for suicide.

Key Responsibilities
  • Write engaging content for Samaritans platforms, including website pages, op-eds, email marketing content, video scripts, speeches, annual reports, and fundraising letters, in collaboration with staff, volunteers, and partners.
  • Manage blog calendar in coordination with the Marketing and Communications Manager, interviewing people across the Samaritans community to write blog posts and other content that tells their stories in respectful, empathetic ways.
  • Collaborate with program teams to draft content for fact sheets, flyers, website pages, and email marketing programs that are segmented for specific audiences.
  • Write content for event marketing materials, in collaboration with marketing and events teams, including website content, email marketing, press releases, and onsite materials.
  • Coordinate with external public relations consultants to define and implement a PR strategy aligned with the organization's overall communications strategy.
  • Respond to day-to-day interview requests from journalists, arranging interviews and drafting talking points as needed.
  • Track and report on Samaritans media coverage, identifying opportunities for improvement.
  • Collaborate with suicide loss survivors and other members of the Samaritans community who are open to sharing their stories to drive awareness.
  • Provide media training for staff, volunteers, and loss survivors as needed.
  • In coordination with Senior Director of Marketing, develop a thorough crisis communications plan.
Requirements
  • Passion for the mission of Samaritans and ability to stay current on framing conversations surrounding suicide and mental health.
  • Commitment to racial equity, diversity, inclusion, and belonging, with an approach that values the individual and respects differences.
  • Three to five years of professional writing experience, including interviewing and writing about others' sensitive experiences.
  • Experience in public relations, including coordinating interviews and pitching and placing stories.
  • Ability to stay current on statewide and national media coverage related to suicide and mental health. Ability to learn and uphold best practices for talking about suicide in the media in responsible, sensitive ways.
  • Excellent written and oral communications skills.
  • Knack for storytelling, evoking shared values, and moving people to action through writing.
  • Knowledge of best practices for media training.
  • Experience managing vendor relationships required.
  • Experience and knowledge of best practices in crisis communications preferred but not required.
  • Ability to work both collaboratively and independently.
  • Proven ability to balance multiple projects, adapt quickly to changing priorities, and meet deadlines.
  • Experience with content management systems (WordPress) and email marketing systems (Pardot) preferred but not required.
  • Experience with Salesforce preferred but not required.
  • A self-starter and highly motivated, possessing the ability to be proactive.
  • Strong relationship skills and attention to detail.
About Samaritans

Samaritans, Inc. is a leading suicide prevention organization in Massachusetts. Our mission is to prevent suicide and offer hope and support to those affected. For 50 years, Samaritans volunteers and staff have provided 24/7 support, free of charge, to those who are struggling with thoughts of suicide, worried about a loved one, or in need of a compassionate listener.

Each day, we answer hundreds of calls and texts through our Helpline - part of the 988 National Suicide and Crisis Lifeline - and Hey Sam, a peer-to-peer textline for young people. Our workshops provide the tools anyone might need to help someone in crisis. We offer a safe, anonymous, judgment-free place for anyone to turn, for any reason, including those grieving the loss of a loved one to suicide.

Samaritans is a non-profit organization with no religious affiliation. Our office is in downtown Boston.