Distinguished Senior Marketing Strategist
1 week ago
We are seeking a highly skilled Sr. Marketing Manager to join our in-house marketing team.
This is an exceptional opportunity to lead Paid Search (SEM / PPC) and YouTube execution and strategy, as well as collaborate with other channels on various research, data analysis, and marketing initiatives.
You will own B2B and B2C paid search Lead gen programs as well as help execute paid YouTube marketing campaigns.
You will share results and execute on various digital marketing strategies.
Key Responsibilities- Own the hands-on execution and strategy of some of our Paid Search and Paid YouTube channels
- Meet and collaborate with Google and Microsoft reps to improve our marketing
- Conduct analysis and audits to optimize Google Ads and Microsoft Ads spend
- Collaborate with SEO team to identify opportunities for SEO via SEM data and vice versa.
- Contribute to marketing strategy, thought leadership, and financial planning
- Prepare ad hoc and recurring updates on spend and marketing performance
- Support other marketing team members with execution and analysis across other business
The ideal candidate has a strong background in Paid Search and YouTube advertising, with experience in optimizing campaigns and analyzing data.
A bachelor's or graduate degree from a top university, majoring in Business or Marketing, is preferred.
We offer a competitive salary range of $135,000 - $180,000 depending on location, role-related knowledge, and experience.
In addition to a full benefits package, you'll enjoy flexible vacation time, employer-matched 401(k), and exceptional work environment.
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