Industry Marketing Director

1 month ago

Chicago, Illinois, United States Mediabistro Full time
Job Title: Industry Marketing Manager

We are seeking an experienced Industry Marketing Manager to join our team in Chicago. As a key member of our Marketing team, you will be responsible for developing and executing marketing plans to drive growth and awareness for our Consumer, Hospitality, and Manufacturing industry groups.

Responsibilities:
  • Research and analyze industry trends and competitors to identify growth opportunities and develop business plans.
  • Build and manage the industry marketing plan and budget.
  • Drive awareness by creating practice messaging that targets buyer personas and communicates the practice's point-of-view.
  • Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
  • Create and execute campaigns that support cross-selling and client retention goals.
  • Leverage practice SMEs and the content and digital marketing team to produce and deliver thought leadership across paid, earned, and owned channels.
  • Coordinate with service marketing, regional marketing, business development, and the proposal team to create compelling sales collateral, develop and maintain a library of proof points, analyze pipeline, support major industry sales pursuits.
  • Contribute to pursuit and proposal efforts by maintaining compelling templates and collaborating on personalized sales strategies for major pursuits.
  • Utilize analytics best practices and KPIs to measure and report success.
Requirements:
  • 5+ years of professional services or relevant marketing or business development experience.
  • 2+ years of experience in marketing focused on the consumer, hospitality, and/or manufacturing sectors.
  • Undergraduate degree with a focus in marketing, business, or a related field. A masters' degree is preferred.
  • Understanding of the consumer, hospitality, and manufacturing sectors.
  • Solid marketing and campaign planning skills, success in working with content, event, marketing automation, web, and social marketers to deliver campaign ROI.
  • Strategic and critical thinking and a consultative approach to working with industry leaders, client service professionals, and marketing at all levels of the organization.
  • Client/customer-focused mindset with the ability to leverage data insights from the firm's marketing technology to drive growth.
  • Strong ability to articulate practice positioning, value proposition, and buyer issues in written marketing and sales materials.
  • Strong project management, organization, and multi-tasking skills to manage multiple priorities in a fast-paced, deadline-driven environment.
  • Persuasive verbal and written communication skills: able to gain consensus through influence.
  • Superior Microsoft Office skills; familiarity with CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Workfront).
  • A team player who can strategize in the morning, consult with SMEs over lunch, and 'roll-up their sleeves' to make things happen in the afternoon.
  • People management experience. This position has one direct report.

We are an equal opportunity employer, committed to a diverse and inclusive team to drive business results and create a better future every day for our team members, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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