Senior Business Analyst
3 weeks ago
We are driven by our mission to deliver world-class digital education at scale and make a meaningful impact on people's lives.
As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings - from free courses to full degrees.
Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
The Senior Business Analyst, Marketing Analytics and Insights will be responsible for managing a portfolio of paid tactics (Search, Facebook, LinkedIn, Partnerships, etc.) and using data to flag risks and opportunities within programs/verticals.
The ideal candidate will have a Bachelor's degree in a business, economics, or math-related field and 4-7 years of experience in marketing, analytics, or a relevant business using data to solve problems.
Key responsibilities include:
- Estimating projected conversion of marketing tactics and likely ROI of spend for programs/verticals within scope
- Performing analysis on program health and identifying trends impacting KPIs, and highlighting key discrepancies versus expectations to leadership
- Working with leadership to set the monthly paid digital marketing strategy and budget for Boot Camp programs
- Responsible for successful and timely completion of both BAU and ad-hoc projects through collaboration with leadership
We offer a competitive salary, medical, dental, and vision coverage, life insurance, disability, and 401(k) employer match, employee stock purchase plan, free snacks and drinks in-office, generous paid holidays and leave policies, including unlimited PTO, and additional time off benefits.
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities, and other unique qualities.
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