Ecommerce Director

The Director of Ecommerce will be responsible for driving growth and margin targets for our Rhyz entities, with a primary focus on beauty, wellness, and lifestyle consumer brands. This role will oversee all aspects of our online platform, optimizing the customer journey, user experience, enhancing and improving our SEO rankings, improving path to purchase, enhancing search, and ultimately building a best-in-class customer experience for all our customers.

• Create an exemplary site experience, driving the holistic site strategy, using customer insights to tell a cohesive story and create a seamless customer experience, overseeing visual site merchandising and content strategy, site functionality including navigation, hierarchy, search and browse, etc., new product on-boarding, and more, for our Rhyz entities (across beauty, wellness and lifestyle consumer brands, manufacturing, and potentially other verticals)
• Oversight of third-party agencies/vendors with the ability to recommend changes based on data-driven insights
• Maximize online sales and margin through an optimized customer experience, driving leading conversion rates, AOV and repeat purchases
• Site P&L ownership
• Regular performance updates
• Responsible for leading the creation, development and execution of all SEM, SEO, affiliate, re-messaging and new acquisition and retention programs to drive awareness, engagement and conversion
• Analytically driven approach to management and decision-making, with strong proficiency in web analytics, performance marketing analytics, customer segmentation and testing/optimization techniques

• Minimum of 8-10 years of experience working in ecommerce in either a site merchandising or commercial strategy role, preferably within a beauty or wellness company
• Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performance team
• Expertise on E-Commerce industry best practices and keep abreast on latest disruptions/trends/new technologies in the digital landscape
• Multi-platform experience: experience managing multiple e-commerce platforms or websites simultaneously, as this role will oversee various brands
• Familiarity with common e-commerce platforms (e.g., Shopify+, etc.) and integration capabilities
• Mobile commerce: expertise in mobile-first design and optimization for m-commerce
• Personalization and CRM: experience with customer segmentation, personalization strategies, and CRM systems
• Compliance and legal: familiarity with e-commerce regulations, data privacy laws (e.g., GDPR, CCPA), and other relevant legal considerations
• Extremely well organized and able to manage multiple tasks, priorities and stakeholders with ease, can move a roadmap forward
• Experience and success with 1P and/or 3P Amazon fulfillment and integration
• Proven experience and knowledge of Digital Marketing side of ecommerce, hands-on experience with paid, SEO, SEM, A/B testing, landing page optimization, conversion rate optimization, and web analytics (GA, etc)
• Executive presence - this role will interface with senior leaders across the company
• Fluent in critical performance marketing tools and concepts, including CPA, CAC, ROI, LTV, and CTR
• Excellent attention to detail and quality of work
• Must be able to thrive in a deadline-driven, rapidly changing environment
• Pro-active and results orientated
• Strong bias for action, relentless about driving and really owning your own business - can operate in full autonomy
• Comfortable managing both up and horizontally in the organization
• Self-motivated, analytical and structured approach to your tasks
• Quick learner and adapts to a professional and high-performance work environment
• Ambitious and looking to grow and fill in the white space within a company

• International e-commerce: experience with global e-commerce operations, cross-border selling, and localization strategies
• Omnichannel strategy: experience in developing and implementing omnichannel strategies to connect online and offline experiences
• Customer service oversight: experience overseeing customer service operations related to e-commerce
• Vendor management: experience in managing relationships with technology vendors, agencies, and other partners
• Emerging technologies: experience with or interest in emerging e-commerce technologies (e.g., AR/VR, voice commerce, AI-driven personalization)