Ecommerce Director

The Director of Ecommerce will be responsible for driving growth and margin targets for our Rhyz entities, with a primary focus on beauty, wellness, and lifestyle consumer brands. This role will oversee all aspects of our online platform, optimizing the customer journey, user experience, enhancing and improving our SEO rankings, improving path to purchase, enhancing search, and ultimately building a best-in-class customer experience for all our customers.

This role requires a data-driven, strategic thinker, willing to roll up their sleeves and drive to results and a deep understanding of what it takes to build an amazing digital experience across beauty, wellness, and lifestyle brands. The successful candidate will be highly collaborative, willing to take strong positions, loosely held as they test and learn, and be a strong advocate for the customer experience.

A successful candidate will be able to work with the various Rhyz brands, translate their brand needs to an amazing site experience. Must have deep experience in site performance-hacking, CRO, data analysis and insights, retention optimization and full funnel activations.

1. Create an exemplary site experience - You'll drive the holistic site strategy, using customer insights to tell a cohesive story and create a seamless customer experience, overseeing visual site merchandising and content strategy, site functionality including navigation, hierarchy, search and browse, etc.
2. Oversight of third-party agencies/vendors with the ability to recommend changes based on data-driven insights
3. Maximize online sales and margin through an optimized customer experience, driving leading conversion rates, AOV and repeat purchases
4. Site P&L ownership
5. Regular performance updates
6. Responsible for leading the creation, development and execution of all SEM, SEO, affiliate, re-messaging and new acquisition and retention programs to drive awareness, engagement and conversion
7. Analytically driven approach to management and decision-making, with strong proficiency in web analytics, performance marketing analytics, customer segmentation and testing/optimization techniques

• Minimum of 8-10 years of experience working in ecommerce in either a site merchandising or commercial strategy role, preferably within a beauty or wellness company
• Proven leadership and with team management skills derived from having direct responsibility for building and managing a cohesive, high-performance team
• Expertise on E-Commerce industry best practices and keep abreast on latest disruptions/trends/new technologies in the digital landscape
• Multi-platform experience: experience managing multiple e-commerce platforms or websites simultaneously, as this role will oversee various brands.
• Familiarity with common e-commerce platforms (e.g., Shopify+, etc.) and integration capabilities.

• International e-commerce: experience with global e-commerce operations, cross-border selling, and localization strategies.
• Omnichannel strategy: experience in developing and implementing omnichannel strategies to connect online and offline experiences.
• Customer service oversight: experience overseeing customer service operations related to e-commerce.
• Vendor management: experience in managing relationships with technology vendors, agencies, and other partners.
• Emerging technologies: experience with or interest in emerging e-commerce technologies (e.g., AR/VR, voice commerce, AI-driven personalization).

Nu Skin is a family of companies that collaborate to drive innovation within the beauty, wellness and lifestyle industries. We do this by partnering with brands, influencers, creators, and affiliates to create, develop and scale their brands.

Our companies are able to access Rhyz services to easily create new brands and scale existing brands with access to a global affiliate base.

Influencers and creators get immediate access to thousands of leading brands and market-leading technology and can even qualify to create their own brands.

Ultimately, this will provide consumers a curated marketplace where they can get their favorite products and trusted recommendations.

You will be part of an engaged, inclusive, global community that values family, giving back, beauty, and sustainability. We offer competitive benefits to eligible employees with comprehensive medical, vision, and dental coverage; supplemental life, short-term, and disability insurance; free access to health coaches, therapists, and an onsite fitness center; a health savings account & 401k with company match; an incentive bonus program; and access to our top-quality beauty & wellness products.

You'll also be empowered to prioritize what's important to you through flexible work arrangements and a generous vacation policy. Thinking about expanding your family? We have generous maternity and paternity leave too.

We are proud to be an equal opportunity employer seeking diversity in qualified applicants for employment. At Nu Skin we strive to create an environment where success is independent of race, ethnicity, age, gender identity, gender expression, sexual orientation, religion, national origin, ancestry, genetic information, medical condition, disability, marital or veteran status, or any other legally protected status.

Applicants with disabilities who need assistance with the application process may be entitled to reasonable accommodation in accordance with applicable law.