Ecommerce Director

5 days ago


Provo, Utah, United States Nu Skin Full time
About the Role

The Director of Ecommerce will be responsible for driving growth and margin targets for our Rhyz entities, with a primary focus on beauty, wellness, and lifestyle consumer brands. This role will oversee all aspects of our online platform, optimizing the customer journey, user experience, enhancing and improving our SEO rankings, improving path to purchase, enhancing search, and ultimately building a best-in-class customer experience for all our customers.

Key Responsibilities
  • Create an exemplary site experience, driving the holistic site strategy, using customer insights to tell a cohesive story and create a seamless customer experience.
  • Oversight of third-party agencies/vendors with the ability to recommend changes based on data-driven insights.
  • Maximize online sales and margin through an optimized customer experience, driving leading conversion rates, AOV and repeat purchases.
  • Site P&L ownership, regular performance updates.
  • Responsible for leading the creation, development and execution of all SEM, SEO, affiliate, re-messaging and new acquisition and retention programs to drive awareness, engagement and conversion.
  • Partner with Marketing to optimize ROAS, partner with Rhyz brand teams to deliver on their intended brand experience.
Qualifications
  • Minimum of 8-10 years of experience working in ecommerce in either a site merchandising or commercial strategy role, preferably within a beauty or wellness company.
  • Proven leadership and team management skills, expertise on E-Commerce industry best practices and keep abreast on latest disruptions/trends/new technologies in the digital landscape.
  • Multi-platform experience, familiarity with common e-commerce platforms and integration capabilities, mobile commerce expertise, personalization and CRM experience.
  • Compliance and legal knowledge, extremely well organized and able to manage multiple tasks, priorities and stakeholders with ease.
  • Experience and success with 1P and/or 3P Amazon fulfillment and integration, proven experience and knowledge of Digital Marketing side of ecommerce.
About Nu Skin

Nu Skin is a family of companies that collaborate to drive innovation within the beauty, wellness and lifestyle industries. We partner with brands, influencers, creators, and affiliates to create, develop and scale their brands.

Our benefits and perks include competitive benefits, comprehensive medical, vision, and dental coverage, supplemental life, short-term, and disability insurance, free access to health coaches, therapists, and an onsite fitness center, a health savings account & 401k with company match, an incentive bonus program, and access to our top-quality beauty & wellness products.

We are proud to be an equal opportunity employer seeking diversity in qualified applicants for employment. At Nu Skin we strive to create an environment where success is independent of race, ethnicity, age, gender identity, gender expression, sexual orientation, religion, national origin, ancestry, genetic information, medical condition, disability, marital or veteran status, or any other legally protected status.



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