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Head of Revenue Growth

2 weeks ago

Green Bay, Wisconsin, United States U.S. Venture Full time

About the Role

We are seeking an experienced and dynamic Vice President of Marketing & Strategy to be an integral part of our senior leadership team at U.S. Venture. As a key member of our organization, you will play a crucial role in shaping and executing our ambitious growth initiatives.

The Company

IGEN, a division of U.S. Venture, is a leading tax compliance software company trusted by industry leaders. Our tax compliance platform, powered by a data engine, provides a comprehensive toolkit for reducing redundancy and risk while managing tax compliance implications across the organization.

Your Responsibilities

  • You will develop a deep understanding of our customers and stakeholders to design and execute a comprehensive marketing and communication strategy aligned with company objectives.
  • You will contribute to the go-to-market strategy, ensuring alignment with sales, product, and customer success teams that drive sustainable and predictable ARR growth.
  • You will cultivate and lead a high-performing marketing team, contributing to revenue growth through storytelling, marketing-led growth, demand generation, content marketing, digital marketing, and product marketing.
  • You will define and oversee key performance indicators (KPIs) to measure and optimize marketing effectiveness.
  • You will spearhead competitive analysis, market research, and customer insights to refine positioning and messaging.
  • You will drive PR and thought leadership initiatives to elevate the company's market presence.
  • You will lead category design efforts for Compliance Operations to differentiate our offering in the market, tell the story of the problem our solutions solve, and drive market leadership.
  • You will be IGEN's Chief Storyteller, developing and implementing brand storytelling and messaging strategies to enhance market differentiation, promote brand positioning, and drive customer engagement.
  • You will influence budget needs to execute our objectives and resource planning to maximize ROI on marketing initiatives.
  • You will leverage available data and drive data requirements to ensure effective data-driven decision-making that leads to market share and revenue growth.
  • You will optimize marketing automation and CRM systems to improve customer segmentation and lead nurturing strategies.
  • You will foster collaboration with the Product team using the Pragmatic Framework to ensure seamless integration of marketing initiatives with product development and innovation.
  • You will lead IGEN's strategic planning efforts in coordination with the corporate strategy team.
  • You will collaborate with the rest of the executive team to shape company-wide priorities and initiatives.
  • You will cultivate U.S. Venture's values while inspiring, empowering, recognizing, and guiding team members.
  • You will live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit.
  • You will find A Better Way by championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization.
  • You will continuously learn and develop yourself professionally.
  • You will support corporate efforts for safety, government compliance, and all other company policies and procedures.
  • You will perform other related duties as required and assigned.

Requirements

  • You have 10+ years of experience in B2B SaaS marketing, with at least 5 years in a leadership role.
  • You have a proven track record of bringing new products to market and driving revenue growth through demand generation, digital marketing, and brand strategy.
  • You have experience marketing to accounting professionals.
  • You have a deep understanding of the SaaS sales funnel, marketing automation, and customer lifecycle management.
  • You possess strong leadership skills with experience building and managing high-performing teams.
  • You have a data-driven mindset with proficiency in analytics tools and performance tracking.
  • You have excellent communication, storytelling, and stakeholder management skills.
  • You hold a Bachelor's degree in marketing, business, or a related field.
  • Experience in strategic planning and corporate development is a plus.
  • Experience in Category Design and execution is a plus.
  • Experience in marketing products to accounting professionals, tax, or compliance applications is a plus.