Area Director of Group Sales

2 weeks ago

Johns Island, South Carolina, United States The Dunlin Full time
Job Summary

The Area Director of Group Sales is a key role in driving revenue growth for The Dunlin, a luxury resort located on the banks of the Kiawah River. This position is responsible for identifying and sourcing group business, working closely with the Director of Sales and revenue managers to maximize room revenue during peak and non-peak periods.

Key Responsibilities
  • Oversee account and production goals in the assigned region.
  • Support the collection revenue goals by generating group business at each hotel.
  • Provide direction, coaching, and leadership to a seasoned sales team.
  • Organize and schedule direct sales efforts via phone, email, and in person.
  • Evaluate and initiate opportunities for developing new sources of business.
  • Assist in planning and leading sales execution of a 12-month strategic business plan for each property.
  • Lead daily calls and business Reviews, support and participate in weekly Revenue Management Calls monthly conference calls, and property specific calls as needed.
  • Demonstrate financial and contract acumen and coach team members for effective negotiation.
  • Curate and conduct site visits to showcase property and experience.
  • Keep department heads informed of problems to ensure prompt correction and ensure guest satisfaction.
  • Liaise with the property Events Team to ensure objectives are met.
  • Establish appropriate remote workstation, responding in a timely fashion to all inquiries.
  • Represent the Sales Team at Operations Meetings for each property (attend 1 per month minimum for each property).
  • Provide positive, proactive engagement with the property hotel General Managers.
  • Establishes initiatives and executes direct sales objectives to promote the Auberge Resorts brand.
  • Evaluates promotional events, trade shows, community, and industry events to make sure attendance produces the proper return on investments.
  • Maintain customer, trade, industry, and staff relations and work with tourism organizations to maximize regional opportunities and buying powers.
  • Target key accounts to host familiarization trips to increase ROI.
  • Perform other duties as directed, developed or assigned.
Requirements
  • Four-year college degree or equivalent education/experience.
  • Minimum 5 years sales experience in a related position in luxury hotel sales environment.
  • Previous experience leading teams.
  • Demonstrated record of driving sales revenues in hotel environment.
  • Must be able to manage people, including giving directions and delegating responsibilities, and be a culture ambassador.
About The Dunlin

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations.

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