Senior Lead Generation Specialist

1 week ago

Fort Lauderdale, Florida, United States Tambourine Full time
Senior Lead Generation Specialist

Venuelocity, powered by Tambourine, is seeking a Senior Lead Generation Specialist with experience in managing and optimizing lead generation campaigns to meet group business sales goals. If you're passionate about driving results in the hospitality sector, we want to hear from you.

This position is based in our HQ in Fort Lauderdale, FL office.

Tambourine is one of the country's fastest-growing hospitality & tourism marketing firms. Combining best-in-class tech with award-winning creative design, we revolutionize e-commerce for hotels, resorts and destinations.

Championing professional growth, prioritizing wellness and nurturing a healthy work-life balance is our formula for a unique company culture.

A few of our perks include 100% company-paid medical insurance, generous paid time off & holidays, maternity/paternity leave - and more

As a Senior Lead Generation Specialist at Venuelocity, you will play a pivotal role in managing and optimizing our clients; digital marketing efforts to meet their group sales goals within the hospitality industry. We are seeking an innovative and goal-focused individual with specific experience in PPC lead generation, particularly in the hospitality sector.

Key Responsibilities:
  • Develop outbound and account-based lead generation strategies and tactics tailored to target segments within the hospitality sector, with a specific focus on group meetings (B2B) and weddings (B2C).
  • Conduct comprehensive organic and paid keyword research, defining and profiling target customer segments to ensure focused and effective lead generation efforts.
  • Design, execute, and optimize a comprehensive lead generation media plan, with a deep understanding of end-to-end processes and customer journey mapping.
  • Monitor, analyze, and report on lead generation paid media campaign performance, implementing optimization strategies for optimal results.
  • Train clients on lead gen platforms and methods to vet and qualify new leads through phone calls, emails, and other communication methods.
  • Collaborate closely with sales and marketing teams to develop effective lead generation strategies aligned with business KPIs and revenue goals.
  • Work closely with product marketing and development teams to enhance platform features and functionalities.
  • Stay up-to-date with industry trends and best practices for lead generation within the hospitality sector.
Requirements:
  • 4+ years of experience in SEM/PPC using platforms such as Google Ads, Google Analytics, and SEO tools like SEMRush, Google Search Console for lead generation.
  • 4+ years of agency experience or hospitality management group experience.
  • Knowledge and understanding of the hospitality and travel industry.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Excellent communication and presentation skills.
  • Ability to work independently and hold yourself accountable to exceed goals.
  • Optimize personal work processes and drive results through effective time management.
Bonus Points:
  • Fluent in Spanish (read and write).
  • Experience with Google Tag Manager.

Joining Tambourine as a Senior Lead Generation Specialist offers an exciting opportunity to make a significant impact in the hospitality industry while working with a dynamic and progressive team. If you are passionate about helping clients achieve their business goals through innovative lead generation strategies, we encourage you to apply and become part of our team

Benefits & perks you receive from us

  • Medical Insurance (base option 100% paid by us)
  • Dental & Vision Insurance
  • 401K (after one year of employment)
  • Life & Long Term Disability Insurance (100% paid by us)
  • Additional Life & Short-Term Disability Insurance
  • Parental Leave (up to 3 months paid based on tenure)
  • Pet Insurance
  • Generous Paid Time Off
  • 12 Paid Holidays
  • 6 WFH Days per month
  • Gym access
  • Extra PTO for recreational stays in client properties
  • Creative work atmosphere and culture
  • Top tier hardware and industry software (We love Apple products)
  • Tri-Rail Commuter Reimbursement

Tambourine participates in E-Verify

Equal Opportunity Employer:

Tambourine does not discriminate, and prohibits discrimination and harassment against any employee or job applicant based on race, color, religion, gender, gender expression, sex, sexual orientation, age, martial status, national origin, disability, genetic information, pregnancy, military status, or any other protected characteristic as outlined by federal, state, or local laws, in the process of hiring, retention, or the promotion of the employee.

This job post is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as needed.

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