Digital Marketing Leader

13 hours ago


San Francisco, California, United States Tbwa ChiatDay Inc Full time
About the Role

We are seeking an experienced Digital Marketing Leader to join our growing Product Marketing team. As a key member of our organization, you will be instrumental in shaping our go-to-market strategy, creating compelling messaging and positioning, driving product launches, and delivering Sales enablement for Innovaccer's Value Based Care Solutions.

Key Responsibilities:
  • Develop Comprehensive Strategies: Drive awareness, adoption, and revenue growth for our value-based care technology solutions.
  • Execute GTM Strategy: Develop and execute comprehensive Go-To-Market strategy for Innovaccer's Value Based Care Solutions.
  • Create Compelling Messaging: Translate complex technical features into clear value propositions for the healthcare industry.
  • Lead Product Launches: Create messaging, communications, sales enablement decks, and customer-facing assets for all solutions in the Value Based Care Pillar.
Requirements:

To succeed in this role, you will need:

  • Bachelor's degree in marketing, business, or a related field. MBA or advanced degree preferred.
  • 10+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry.
  • Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.
  • Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market penetration.
  • Proven track record of developing successful Go-To-Market strategies and product launches.
Benefits:

We offer a competitive salary range of $120,000-$180,000 per year, depending on experience, plus benefits including generous leave benefits, parental leave, sabbatical leave policy, health insurance, and pet-friendly office facilities.



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