Digital Marketing Leader
13 hours ago
We are seeking an experienced Digital Marketing Leader to join our growing Product Marketing team. As a key member of our organization, you will be instrumental in shaping our go-to-market strategy, creating compelling messaging and positioning, driving product launches, and delivering Sales enablement for Innovaccer's Value Based Care Solutions.
Key Responsibilities:- Develop Comprehensive Strategies: Drive awareness, adoption, and revenue growth for our value-based care technology solutions.
- Execute GTM Strategy: Develop and execute comprehensive Go-To-Market strategy for Innovaccer's Value Based Care Solutions.
- Create Compelling Messaging: Translate complex technical features into clear value propositions for the healthcare industry.
- Lead Product Launches: Create messaging, communications, sales enablement decks, and customer-facing assets for all solutions in the Value Based Care Pillar.
To succeed in this role, you will need:
- Bachelor's degree in marketing, business, or a related field. MBA or advanced degree preferred.
- 10+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry.
- Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.
- Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market penetration.
- Proven track record of developing successful Go-To-Market strategies and product launches.
We offer a competitive salary range of $120,000-$180,000 per year, depending on experience, plus benefits including generous leave benefits, parental leave, sabbatical leave policy, health insurance, and pet-friendly office facilities.
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