Chief Digital Marketing Officer

3 hours ago

San Francisco, California, United States Accor Hotels Full time

Company Overview:

Fairmont San Francisco, a leading hospitality brand, offers an exceptional work environment for professionals seeking to advance their careers in digital marketing. Our hotel has served as the San Francisco residence for U.S. presidents, world leaders, and entertainment stars since 1907.

We take pride in being an Equal Opportunity Employer and strive to provide a welcoming atmosphere for our employees and guests alike.

About This Role:

The Chief Digital Marketing Officer will play a key role in driving e-commerce revenue and supporting the development of on-property and corporate digital marketing activities and programs.

Duties and Responsibilities:

  • e-Commerce Strategy: Develop and manage the e-commerce strategy covering all online marketing efforts of the hotels, including traffic and revenue generation programs via SEO, SEM, affiliate marketing, email, display, and other online mechanisms.
  • Performance Metrics: Measure key performance metrics in Google Analytics and other available tools to identify trends and areas of growth opportunity.
  • Reporting and Analysis: Provide the Executive Team and key stakeholders with monthly reporting summaries using GA4, vendor reports, and property reporting systems.
  • Digital Spend Management: Develop and nurture the relationship with Performics agency, closely managing the digital spend and analytics.
  • Online Advertising: Manage online advertising efforts, including display advertising, ad networks, and paid directory inclusions.
  • Ad Creation: Advise on compelling ad imagery, copy, and promotions in consultation with property and corporate e-commerce and Marketing teams.
  • Annual Plans and Budgets: Assist in developing annual marketing plans and budgets by providing strategy and recommendations based on market analysis, current performance metrics, and best practices.
  • Collaboration and Communication: Participate in Corporate and Regional digital marketing calls to discuss new initiatives and share best practices.
  • Email Campaigns: Manage email campaigns, work with Responsys email tool, build and load lists.
  • Retention Strategies: Oversee retention strategies using email, newsletters, social online media, etc., to increase customer frequency.
  • User Experience: Focus on increasing web direct share and Brand.com contribution while optimizing the user experience on all devices.
  • Loyalty Share: Utilize e-commerce platforms to engage in ads and offers with ALL Members, to increase property's loyalty share.
  • Content and Imagery: Manage content and imagery on all digital channels, including Fairmont.com, hotel microsite, Accorhotels.com, and Online Travel Agent sites.
  • Revenue Management: Own the commercial aspect of Online Travel Agencies and partner with Revenue Management on overall strategy.
  • California Landing Page: Review content, itineraries, and offers on new California landing page, destination pages, and event calendars.
  • Interactive Video Content: Increase visibility through effective distribution of interactive video content.
  • Social Media: Contribute to online social media strategies, including paid social, and reputation management best practices.
  • Digital Campaigns: Assist with concepts, proofing, and copywriting tasks for digital campaigns.
  • Process Improvement: Establish, maintain, and continually improve processes and workflows as they relate to website and CRM.
  • New Technology: Investigate new technology and enhancements to increase revenue, brand awareness, and customer experience.
  • Promotion: Partner with Sales, Marketing, Public Relations, and Revenue Management to promote the hotel's offerings.

Estimated Salary Range: $122,000 - $163,000 USD Gross Annually.

Requirements:

  • Digital Marketing Experience: Extensive digital marketing experience of at least 5-7 years in a direct-to-consumer environment.
  • Google Analytics Certification: Expertise with Google Analytics, including GA4 certification, and other web analytics tools and metrics required.
  • Digital Marketing Training: Certified Digital Marketer or comparable digital marketing training preferred.
  • Post-Secondary Education: Post-secondary Bachelor's Degree from an accredited 4-year institution.
  • Online Display Advertising: Past experience purchasing online display advertising and coordination online campaigns.
  • Communication Skills: Strong communication, problem-solving, and presentational skills.
  • Fast Learning: Fast learner, able to learn new programs and tasks quickly and effectively.
  • Software Applications: Comfortable working with various software applications and content management systems.
  • Travel or Hospitality Sector: Experience in the travel or hospitality sector an asset.
  • Multitasking: Ability to multi-task and prioritize with the ability to follow through on objectives.
  • Teamwork: Ability to work independently as well as collaborate and work cohesively in a team.

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