Product Development Manager

3 days ago

West Chester, Pennsylvania, United States Lasko Products Full time
About the Role

Lasko Products, a leading manufacturer of home comfort products, is seeking an Associate Product Manager to join our product team in West Chester, PA. This hybrid role will involve working in the office 3 days a week and requires excellent project management skills and the ability to effectively collaborate with cross-functional teams.

Key Responsibilities
  • Support the Business Unit Manager in evaluating and developing new products to drive sales and profit growth.
  • Assist in planning and analyzing product development for new products, including pricing, forecasting, launches, and life cycle management.
  • Conduct market research to gain insights into consumer behavior and uncover unmet consumer needs.
  • Develop a deep understanding of the market and competitors, including their products and go-to-market strategies.
  • Collaborate with engineering, manufacturing, and design teams to generate insights and opportunities through ideation, teardowns, mock-ups, and other analysis.
  • Support the Business Unit Manager in approving final product concepts and working closely with the Creative team in package design and development.
  • Conduct timely analysis of sales performance across key retailers and determine proper course of action based on insights.
  • Assist the Business Unit Manager in planning, tracking, and managing product availability across all channels to ensure on-time product launches and meeting customer line review requirements.
  • Help the Business Unit Manager develop specific product models for online channels and for open channel customer purchases.
  • Aid in the development and validation of product claims, packaging design, and A+ marketing content.
  • Support the Business Unit Manager for marketing/sales support activities such as sales presentations, merchandising, promotions, collateral, and point-of-purchase for assigned product categories.
  • Help the Business Unit Manager prepare for and participate in product line reviews as needed.
  • Manage items in declining stage of lifecycle and manage the appropriate system coding and disposition of related inventory within budget.
Requirements
  • Bachelor's Degree required; an MBA is a plus.
  • 1-3 years of experience in sales/finance/marketing/business analytics is a plus.
  • Possess very strong analytical and financial skills essential for market and competitive evaluation, pricing, and line management.
  • Ability to work effectively across functions and lead teams.
  • Team player with good interpersonal skills to lead/coach cross-functional teams.
  • Possess excellent verbal, written, and presentation skills.
  • Strong project management skills, with ability to prioritize and meet deadlines with acute attention to detail.
  • Proficiency in Excel, PowerPoint, Teams, SharePoint, and Word.
  • Ability to travel as needed.

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