Senior Marketing Director

4 weeks ago


Sebring, Florida, United States AdventHealth Full time

About the Role:

The Senior Marketing Manager position at AdventHealth serves as a leader and collaborator responsible for creating and executing strategic, integrated marketing campaigns that build brand awareness, grow consumer brand preference, and increase volume and market share for AdventHealth Sebring, AdventHealth Lake Placid, and AdventHealth Wauchula.

Key Responsibilities:

  • Develops consumer volume-driving strategies to grow volumes and build consumer loyalty through deployment of integrated marketing and advertising campaigns that leverage the right channel mix to reach the right consumer, at the right place, at the right time.
  • Develops and executes strategic marketing plans and budgets to meet established branding, volume, market share, and service line goals.
  • Collaborates with the AVP of marketing and brand strategy, and the hospital C-suite team, to develop and manage the marketing operating budget for the hospital.

Requirements:

  • Strong understanding of market research related to local areas and key service lines.
  • Responsible for creation and development of growth strategies and content planning for hospital programs/service lines.
  • Bachelor's degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration, or related field.
  • Minimum of seven years' experience in strategic and integrated marketing communications, including management of key functions such as strategic marketing and planning, brand strategies, advertising and promotional plans, revenue growth strategies, agency relationships, and community partnerships.
  • Minimum of two years of management experience with a proven track record of leading and managing a team for results.
  • Experience working in a healthcare marketing, advertising agency, or strategic and integrated marketing role is required.

AdventHealth is an Equal Opportunity Employer:

We are committed to diversity, equity, and inclusion. We do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age, or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits, and other terms and conditions of employment.



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