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Senior Marketing Manager

1 month ago

Sebring, Florida, United States AdventHealth Full time

Job Summary:

The Senior Marketing Manager position at AdventHealth serves as a leader and collaborator responsible for creating and executing strategic, integrated marketing campaigns that build brand awareness, grow consumer brand preference, and increase volume and market share for AdventHealth Sebring, AdventHealth Lake Placid, and AdventHealth Wauchula.

Key Responsibilities:

  • Develops consumer volume-driving strategies to grow volumes and build consumer loyalty through deployment of integrated marketing and advertising campaigns.
  • Leverages the right channel mix to reach the right consumer, at the right place, at the right time, including radio, print, out-of-home, digital search, social media, events, and more.
  • Develops and executes strategic marketing plans and budgets to meet established branding, volume, market share, and service line goals.
  • Maintains a strong working knowledge of competitors, technology, and new physicians in the market, communicating updates to leadership and other stakeholders.
  • Has a strong understanding of market research related to local areas and key service lines, working closely with market research and service line leadership teams on market analysis and reporting.

Requirements:

  • Bachelor's degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration, or related field.
  • Minimum of seven years' experience in strategic and integrated marketing communications, including management of key functions such as strategic marketing and planning, brand strategies, advertising and promotional plans, revenue growth strategies, agency relationships, and community partnerships.
  • Minimum of two years of management experience with a proven track record of leading and managing a team for results.
  • Experience working in a healthcare marketing, advertising agency, or strategic and integrated marketing role is required.

About AdventHealth:

AdventHealth is a faith-based, mission-driven organization that values its employees and provides a supportive work environment. The company is committed to extending the healing ministry of Christ and serves as a leader in the healthcare industry.