Market Analysis and Customer Insights Specialist
2 days ago
- Conduct detailed analysis of competitors' products, sales strategies, and market presence. Gather data through market research, industry reports, customer reviews, and direct monitoring of competitors' activities.
- Stay abreast of industry and market trends and shifts in the competitive landscape. Analyze market dynamics and customer behavior to identify opportunities and threats.
- Develop regular reports on competitive intelligence and market trends. Present findings to the Product Marketing team and senior management to inform strategic decisions.
- Work closely with the marketing, sales, and product teams to translate competitive insights into actionable strategies. Support marketing campaigns and product development based on learned market dynamics.
- Utilize various analytical tools and software to enhance the accuracy and efficiency of competitive analysis.
- Act as a liaison between market realities and product strategy, ensuring that Copado's offerings remain competitive and aligned with customer needs.
- Liaise with Sales on key opportunities to aid the team to develop competitive proposals to win against the competition. Attend our win-loss analysis to provide insights and gain intelligence around how to win against the competition.
- Bachelor's degree with analytical emphasis.
- 1-3 years of experience in market research, business analysis, or a related field.
- Strong analytical skills and a proven ability to manage complex data sets.
- Excellent communication skills, both written and verbal.
- Ability to present complex information in a clear and concise manner.
- Technical knowledge and experience with enterprise software, particularly Salesforce, is a plus.
- Demonstrated ability to work independently and as part of a team.
- Passion for technology and innovation.
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New Orleans, Louisiana, United States Copado Full timeAbout CopadoCopado is the leading DevOps Platform for Salesforce and the Cloud, empowering enterprises to scale end-to-end software delivery across multi-cloud environments.Our low-code platform unites non-technical admins and pro-code developers on the same system, driving digital transformation for 1,000+ of the most innovative brands on the planet.Job...
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New Orleans, Louisiana, United States Copado Full timeAbout CopadoCopado is the leading DevOps Platform for Salesforce and the Cloud, empowering enterprises to scale end-to-end software delivery across multi-cloud environments.Our low-code platform unites non-technical admins and pro-code developers on the same system, driving digital transformation for 1,000+ of the most innovative brands on the planet.Job...
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