Digital Communications Manager

4 weeks ago

Middletown, Connecticut, United States MosesWeitzman Health System Full time
Job Summary:

The Moses/Weitzman Health System is seeking a highly skilled Digital Communications Manager to maintain content across web properties and execute SEM/SEO campaigns. The ideal candidate will have 5-7 years of experience in digital media and/or website development, proficiency in HTML/CSS, and knowledge of Google Tag Manager and Google Analytics.

Key Responsibilities:

  • Own web content across health system; Create, edit and update web properties to meet the needs of affiliates, programs and partnerships
  • Execute SEM/SEO campaigns and provide dashboard-level analytics to evaluate the success and/or optimize real-time
  • Own Google Tag Manager and work collaboratively in Google Analytics to deliver custom tracking of web traffic, engagements, conversions and ecommerce workflows.

Requirements:

  • Bachelor's degree required
  • 5 to 7 years' experience in digital media and/or website development
  • Proficiency in HTML/CSS and code editors (Ex: WordPress)
  • Proficiency in Google Tag Manager and Google Analytics
  • Familiarity with Adobe Creative Suite and Microsoft Office
  • Strong oral and written communication skills, organizational, time-management and prioritization skills, ability to multi-task, attention to detail, and interpersonal skills
  • Ability to work independently, with integrity and committed to best practices in data and privacy
  • Ability to work nights and weekend if needed
  • Current Driver's license

Additional Qualifications:
Excellent oral and written skills are required. This position is highly involved with staff, clients, colleagues, outside vendors and the community. Experience working Google Analytics, Google Tag Manager, Wordpress, MailChimp, Adobe Creative Suite, and related platforms are a plus, as is experience in health care, health equity, policy or related nonprofit work.

Organization Information:

The Moses/Weitzman Health System is a global leader addressing challenges faced by organizations caring for the poor and diverse populations, and is home to programs focusing on education, research, and process improvement support for safety net providers.

The system delivers primary care to more than 150,000 patients in Connecticut, and extends access to specialty care for more than 2.5 million individuals across the U.S.

It is a national accrediting body for organizations training advanced practice providers, and offers accredited education and training for Medical Assistants in multiple states.

As an incubator for new ideas in areas including social justice, the environment, and social determinants of health, the MWHS is addressing challenges faced by providers caring for underserved communities, creating innovative and impactful initiatives led by nationally and internationally recognized experts.

As it forges pathways into the future of primary care, the MWHS honors Lillian Reba Moses, a granddaughter of slaves, and Gerard (Gerry) Weitzman, whose ancestors escaped pogroms in Eastern Europe.

Their vision and commitment to justice and equity in healthcare is the foundation upon which the Moses/Weitzman Health System was built.


Location:
Knowledge and Technology Center

City:
Middletown

State:
Connecticut

Time Type:
Full time

MWHS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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