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Off-Road Marketing Coordinator

2 months ago

Carrollton, Georgia, United States Enthusiast Auto Holdings Full time

Enthusiast Auto Holdings is in search of an on-site Off-Road Marketing Specialist to elevate our content creation and promotional strategies. The ideal candidate is a passionate individual with comprehensive knowledge of our primary vehicle lineup and a demonstrated history of excellence in photography, videography, social media engagement, and copywriting. The Off-Road Marketing Specialist is instrumental in shaping the content produced alongside the team and will also assess the effectiveness of the content while identifying emerging trends.

Key Responsibilities:

  • Evaluate and report on the effectiveness and efficiency of marketing campaigns.
  • Create and develop promotional materials, including sales and product literature, ensuring adherence to product standards.
  • Capture high-quality images of Enthusiast Auto Holdings vehicles and products for use in marketing materials and social media initiatives.
  • Compose, edit, and refine creative and technical content across various platforms.
  • Act as a representative of Enthusiast Auto Holdings on social media, engaging with customers through comments, reviews, and messages.
  • Continuously monitor emerging trends and opportunities to keep Enthusiast Auto Holdings innovative and relevant.
  • Collaborate with the marketing team on projects that require collective effort.
  • Assist in planning and executing events to promote Enthusiast Auto Holdings.

Experience & Qualifications:

  • Bachelor's degree in business administration, marketing, communications, or a related discipline is preferred.
  • 2-5 years of experience in a marketing role.
  • Proficient in various marketing and analytical tools, including Google Analytics, Facebook, Instagram, etc.
  • Excellent written and verbal communication abilities.
  • Detail-oriented with strong skills in writing and editing content.
  • Effective prioritization, organizational, and project management capabilities.
  • Familiarity with Microsoft Office Suite.
  • Experienced in photography and/or videography, with a willingness to learn editing skills if necessary.