Marketing Coordinator

1 week ago

Richmond, Virginia, United States Drucker and Faulk Full time
Job Title: Marketing Coordinator

Drucker + Falk is a performance-driven real estate services and investment firm with an 85-year history of delivering optimal asset value to our clients. We specialize in third-party multifamily and commercial management, brokerage, investment sponsorship, asset development, and construction consultation. We manage a diverse portfolio of over 30,000 multifamily apartments, over three million square feet of commercial space, and have brokered over $1 billion in commercial transactions.

Job Description

The Marketing Coordinator will assist the Director of Marketing + Property Development with the coordination and execution of marketing efforts for Drucker + Falk properties, emphasizing multifamily and corporate strategic initiatives. Responsibilities include executing monthly marketing reporting packages, on-site marketing training, managing marketing projects, creating and implementing marketing strategies, and representing the company in industry events and associations. Frequent travel is required approximately 30-50% of the time.

Essential Duties and Responsibilities
  • Understand the current multifamily market(s) within Drucker + Falk's portfolio.
  • Coordinate social media initiatives for DF properties, including monitoring reputation management and providing training on DF Best Practices.
  • Demonstrate confidence in DF best practices and DF Marketing Playbook, CRM software capabilities, marketing technology tools, data metrics, and DF and industry benchmarking.
  • Communicate internally and externally as a Subject Matter Expert on DF and Multifamily Marketing best practices.
  • Monitor the effectiveness of advertising sources and marketing initiatives per community marketing strategies.
  • Compile monthly marketing summary reports.
  • Maintain marketing and vendor relationships and recommend changes based on budget, property goals, and advertising metrics.
  • Execute annual strategic marketing plans and short-term marketing action plans.
  • Collaborate with DF IT Department, DF Webmaster, and DF Marketing Department to ensure all property websites meet Drucker + Falk minimum web presence standards.
  • Oversee the creation of marketing content for all digital advertising channels.
  • Coordinate all aspects of print marketing collateral, signage/banners, and swag with vendor partners on time and within budget.
  • Shop competitor assets and compile data in the form of an Indicated Rent Study or Property Analysis.
Qualifications
  • Marketing experience, preferably in multifamily.
  • Proficiency in online, consumer-based digital promotion.
  • Experience leveraging Google, Facebook, Instagram, LinkedIn, Glassdoor, and other social media outlets for property advantage.
  • Working knowledge of all fair housing and other governmental laws about marketing multifamily properties.
  • Ability to analyze marketing and trend data, project management, MS Office and Google Suite usage, Google My Business, Google Analytics, and Yardi.
  • Working knowledge of Internet Listing Site vendors, Multifamily AI technology, and Multifamily CRM software.
  • Experience in executing marketing training initiatives.
  • Excellent written and oral communication and presentation skills.
  • Project Management and Project Implementation experience.
  • Ability to learn new systems and understand system integration.
  • Enthusiastic and positive attitude.
  • Self-motivated, confident.
  • Works independently with minimal supervision.
  • Collaborative team player.
  • Strong time management skills.
  • Ability to understand the bigger picture and make daily decisions tied to it.
Organizational Support

Follows Drucker + Falk, LLC policies and procedures; completes administrative tasks correctly and on time; supports Drucker + Falk, LLC and the organization's goals and values.

Education or Experience

A bachelor's degree (B.A.) from a four-year college or university is preferred but not required with a minimum of 5 years of related experience, preferably in a multifamily or equivalent combination of education and experience.

Computer Skills

Microsoft Suite: Excel, Word, Outlook, PowerPoint; Yardi; Google Suite: Google Sheets, Google Docs, Google Analytics; social media; Data Visualization; general graphic design abilities.

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