Media Buying and Analytics Specialist

3 days ago


Harrisburg, Pennsylvania, United States JPL Full time

We are seeking a highly skilled Media Buying and Analytics Specialist to join our team at JPL. This role offers a unique opportunity to work with cutting-edge technology and tools in the digital media landscape.

The successful candidate will be responsible for developing media flowcharts, collaborating with the analytics team to build and maintain dashboards, supporting the media buyer in the trafficking of media assets, and conducting daily QA checks in media platforms.

Responsibilities:

  • Develop media flowcharts from approved media plans, actualizing monthly spend and participating in monthly reconciliation reviews before submitting to the media buyer for approval.
  • Collaborate with the analytics team to build and maintain dashboards, format reports, and clean data for accurate reporting.
  • Support the media buyer in the trafficking of media assets.
  • Assist in pre-launch campaign quality assurance (QA) and conduct daily QA checks in media platforms; promptly flag any campaign delivery issues to the media buyer.
  • Establish and maintain naming conventions for campaigns and creative executions, ensuring campaign consistency for the creative and paid media teams.
  • Generate UTM tracking codes for ad units as part of the campaign setup process.
  • Monitor and review cross-channel campaign performance, providing insights to the team.
  • Contribute to an assigned interns project to develop practical experience.
  • Perform other duties as assigned to support the paid media and analytics team.

This internship position is paid and eligible for college credit. We provide documentation and evaluations required by your college or university.



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