National Lead Generation Manager
1 month ago
Company Overview
West Shore Home is a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. We are committed to staying true to our roots with a customer-first mindset and an employee-centric culture.
We are proud to have earned Top Workplaces USA recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
About the Role
We are seeking a highly skilled National Lead Generation Manager to join our Marketing Department in Mechanicsburg, PA. As a key member of our team, you will contribute to our mission of Bringing Happiness to Every Home by overseeing the relationships with third-party vendors who generate traffic and sales to West Shore Home's bathroom remodeling, window & door installation services.
Job Description
In this role, you can expect to:
- Independently source and negotiate new lead partners for pilot campaigns of up to $100,000.00 in monthly advertising spend.
- Monitor and evaluate campaign performance and outcomes of lead partners across all branches and product categories.
- Take ownership of critical team objectives related to lead generation, pipeline creation, funnel efficiency, and ROI metrics to drive scalability and expansion.
- Continuously refine and manage lead generation models for forecasting, performance management and goal attainment.
- Develop budget and appointment forecasts utilizing historical marketing efficiency data in conjunction with lead partner lead projections.
Required Skills and Qualifications
To succeed in this role, you will need:
- 3+ years of experience in working with third-party lead generation agencies, with experience in the home services vertical preferred.
- Bachelor's degree in business, marketing, or another related field.
- Exceptional communication and relationship-building skills.
- Excellent data analysis & reporting skills, fluency with Excel/Google sheets and business intelligence software (e.g., Power BI, Salesforce) to analyze and visualize data for strategic decision-making.
- Experience and understanding of navigating all Microsoft Office products including Outlook, Word, Excel, and PowerPoint.
- Experience in working with online marketplaces for local services, such as Angi, is a plus.
Benefits
We offer a competitive salary range of $85,000 - $120,000 per year, based on experience, plus:
- Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability).
- 401K retirement plan with company match.
- Paid holidays and paid time off (PTO).
- Continued training & leadership development opportunities.
- Unlimited professional and personal growth potential.
Location and Schedule
This role is based in Mechanicsburg, PA, with a schedule of Monday-Friday 8:00am-5:00pm EST or CST.
Equal Employment Opportunity
West Shore Home is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive workplace where everyone feels valued and respected.
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