Marketing Automation Strategist

3 days ago

MA United States Mj3 Partners, Inc. Full time
About the Role

The Marketing Automation Manager will drive our client's technical solutions and data-driven marketing capabilities on the Salesforce Marketing Cloud and Customer Data platforms. This role requires a proven track record of translating digital marketing objectives and strategies into creative, customer-centric technology solutions.

Key Responsibilities
  • Define business requirements to deliver advanced email, multi-channel, and demand generation capabilities based on digital objectives.
  • Drive execution of advanced email, multi-channel journeys, and lead generation, partnering closely with analytics teams to measure performance and identify opportunities for optimization.
  • Create and maintain detailed documentation, including operational processes, workflows, and training.
  • Collaborate with digital marketing managers to activate advanced customer segmentation strategies using customer data platforms and oversee database integrity.
  • Support teams in creating strategies, building business consensus, and enforcing enterprise and BU governance related to maintaining strong digital execution, deliverability, and analytics.
  • Activate 3rd party tools and technologies that enhance marketing automation capabilities.
  • Support the creation of a closed-loop marketing system enabling marketing investment attribution to incremental revenue impact.
  • Design solutions that optimize Sales Cloud functionality, its data connections with Marketing Cloud, and features within Marketing Cloud's suite of products to solve customer needs and enable new business opportunities.
  • Lead consultative engagements with stakeholders, informing them of strategic resourcing implications of functionality choices.
  • Deliver strategic recommendations on novel approaches, dependencies, level of effort/scoping, and timing, clearly articulated to all audiences.
  • Use expert knowledge of current Salesforce applications and product lines, including implementation of multiple applications in common customer scenarios.
  • Anticipate and mitigate risk, meet and manage expectations, increase confidence, manage solution delivery, and any issues that arise, and prioritize and escalate appropriately.
  • Connect data between Salesforce Marketing Cloud and Sales Cloud using SQL, data extensions, and other methods.
  • Act as a Product Owner for Endoscopy, working collaboratively across functions to define, sequence, and execute the agile roadmap for the full project lifecycle of Sales Cloud and Marketing Cloud implementations.
  • Manage marketing automation technology vendor partners as needed.
  • Play a thought-leader role by sharing knowledge and best practices with both internal and external teams.
  • Work closely with key stakeholders to shape and define how technology can enable business objectives and priorities.
Qualifications & Requirements
  • 5 years of experience as a senior business analyst for Salesforce implementations as a consultant or internal product owner.
  • Bachelor's degree, MBA preferred.
  • Expert knowledge of utilizing the Salesforce platform (Marketing Cloud, Sales Cloud, and other solutions) for advanced marketing campaigns.
  • Solid understanding of data management and database concepts.
  • Strong business case/user story development and implementation experience.
  • Salesforce Certified Sales Cloud Consultant or similar credentials strongly preferred.
  • Salesforce development experience a plus.
  • Familiarity with the customer online purchasing journey and experience planning and executing digital marketing campaigns that align to that journey.

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