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Senior Product Marketing Strategist
2 months ago
We are seeking a seasoned product marketer to join our team at Commonwealth Financial Network. As a Product Marketing Strategist, you will be responsible for leading product marketing initiatives and crafting strategies that engage and expand our existing customer base.
Key Responsibilities:- Create product positioning and messaging frameworks that serve as the foundation of all marketing strategies and plans
- Lead the creation and implementation of comprehensive product marketing strategies that integrate detailed segments, firm profiles, and the various stages of the customer journey to enhance engagement and retention
- Manage the collaboration between marketing leaders, subject matter experts, and key stakeholders to create and refine product messaging that drives strategic business goals
- Design cross-functional marketing plans that ensure cohesion and strategic alignment across multiple business units
- Work closely with creative teams to develop and execute innovative marketing initiatives that bring our product strategies to life
- Employ data-driven insights to refine and optimize our marketing and communications efforts, aiming to exceed key performance metrics and achieve substantial business impact
- Bachelor's degree in Communications, Marketing, Public Relations, Journalism, English, or a related field. Master's degree preferred
- At least 6-8 years of experience in marketing strategy, with a deep focus in product marketing showing a track record of success
- Understanding of how content drives marketing action
- Experience working in the finance industry strongly preferred
- Experience partnering at a senior level on the foundational development of products
- Ability to drive senior leaders and team members to frame information into marketing strategies
- Demonstrated ability to lead projects and serve as a changemaker
- Excellent communication and interpersonal skills, with a strong command of English language nuances
- Experienced in leading projects from start to finish, ensuring they are high quality and delivered on time
- A strategic thinker with the ability to craft product marketing strategies to align with overarching business objectives
- A creative soul who loves to challenge conventional thinking and excels at storytelling
- Adept at handling multiple projects simultaneously, with a proven ability to work under pressure
- Curious about emerging industries and trends, always ready to bring fresh perspectives
- Proficient in utilizing GA4 or similar data analytics tools
Commonwealth Financial Network is a leading independent financial services company that provides a suite of business solutions to empower over 2,000 independent financial advisors nationwide. We are committed to fostering an environment of excellence, growth, rewards, and fun in equal measure, which has earned us 44 Best Place to Work awards.
We care about your online safety as a prospective employee and encourage you to exercise caution when responding to job postings online. Commonwealth will never ask potential hiring candidates to pay or transfer funds as a precondition of interviews or employment, nor will we authorize recruiters or agents to do so on our behalf.
Commonwealth is an equal opportunity employer, making intentional efforts to source talent from all backgrounds.
Salary: $140,000 - $160,000 per year