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Director of Marketing Automation

2 months ago

Gary IN United States VirtualVocations Full time
A company is looking for a Director of Marketing Automation to lead marketing automation initiatives.

Key Responsibilities:

Oversee the strategy, execution, and optimization of marketing automation initiatives
Manage a team responsible for marketing technology tools, data architecture, and reporting systems
Ensure integration of marketing campaigns with business systems and drive continuous improvement

Required Qualifications:

Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
Minimum of 8 years of experience in marketing automation or digital marketing, with at least 5 years in a leadership role
Proven track record of managing marketing technology stacks, including Marketo and Salesforce
Strong experience with data management, including data architecture and integrity
Experience in the SaaS or cybersecurity industry is highly desirable