Website Development Manager

6 days ago

Washington, Washington, D.C., United States CFP BD OF STANDARD CTR FOR FINANCIAL PLANNING Full time
About the Role

We are seeking an experienced Website Development Manager to join our team at CFP Board of Standards Center for Financial Planning. As a key member of our organization, you will be responsible for managing and optimizing all aspects of our websites, ensuring they provide a high-quality user experience.

Responsibilities
  • Strategic Planning: Develop and maintain an ongoing strategy for ensuring online content is current, consistent, and accurate across multiple sites.
  • Web Management: Oversee administration of the web content management system (Sitecore) and train staff on its use.
  • Data Privacy: Manage website compliance with data privacy regulations, such as GDPR and CCPA.
  • Team Leadership: Manage the work activities of the Web Communications Specialist, including performance objectives, reviews, and development.
Content Management
  • Content Review: Review and approve content for our websites, working with department representatives to ensure timely updates.
  • Brand Guidelines: Oversee CFP Board's standards for online content, ensuring proper voice, tone, style, visual guidelines, and brand name usage.
  • SEO Best Practices: Ensure all content follows SEO best practices and brand guidelines.
  • Production Calendar: Maintain production and editorial calendars for online content.
  • Cross-Functional Collaboration: Collaborate with staff in developing and implementing effective marketing and communications plans.
Tech Requirements
  • Analytics Expertise: Monitor website analytics (e.g., Google Analytics) to assess traffic, engagement, and performance.
  • GA4 Setup: Set up, configure, and manage GA4 to track website performance, user behavior, and key events.
  • User Data Analysis: Analyze user data to optimize website content and performance, improving engagement and conversion rates.
  • Success Metrics: Define success metrics for website content strategy and UX, ensuring relevant data is collected in analytics.
Additional Responsibilities
  • SEO Efforts: Implement and optimize on-page and off-page SEO strategies to drive traffic.
  • Keyword Rankings: Track and report on keyword rankings, organic traffic, and user behavior to identify growth opportunities.
  • Conversion Rate Optimization: Manage search engine optimization (SEO) and conversion rate optimization (CRO) efforts.
  • A/B Testing: Implement A/B testing for continuous optimization of user experience.
  • Usability and Accessibility: Monitor usability and effectiveness for our websites, ensuring compliance with relevant web accessibility guidelines.
Preferred Qualifications
  • Education: Bachelor's degree in communications, marketing, web design, or equivalent relevant work experience.
  • Experience: Minimum 5 years' experience with website development and design/UX concepts, and with writing and editing for websites and digital communications.
  • Skills: Data-driven decision maker, highly analytical, critical thinker, keen attention to detail, ability to multitask, collaborative mindset, and proficiency with HTML and image editing software.
  • Google Analytics Expertise: Deep knowledge in Google Analytics (GA4) and Sitecore Experience Analytics.
  • Project Management: Ability to apply project management tools and skills, and manage multiple projects simultaneously.
Compensation and Benefits

The estimated annual base salary for this position is $94,700.00 to $115,000.00, with total compensation including incentive compensation based on individual goals.

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