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**Sports Business Leader

2 months ago

Portland, Oregon, United States Learfield Full time
About the Role

We are seeking an accomplished General Manager to join our team at Learfield, a leading media and technology services company in intercollegiate athletics. As a key member of our sports properties team, you will be responsible for managing the efforts to ensure the highest attainable level of success.

Key Responsibilities
  • Strategic Leadership: Develop strong relationships within the department, understand the strategic goals and objectives of the department, and determine the university's fit within the primary business market.
  • Revenue Growth: Deliver on individual and team revenue goals through the selling of integrated marketing packages using traditional, digital, and other non-traditional marketing channels to meet client objectives.
  • Sponsorship Development: Develop and maintain strong, lasting relationships with both current and potential corporate sponsors.
  • Business Planning: Develop, implement, and review strategic business plans, including sales/financial performance and new product development.
  • Financial Management: Partner with the Regional Vice President to develop an annual fiscal budget for the entire property.
  • Team Management: Ensure the sales team effectively leverages internal support groups to drive sales.
  • Broadcasting and Production: Supervise the school's broadcasting talent and work closely with Learfield operations/production staff to ensure the highest quality in programming, production, syndication, coverage, and presentation.
  • Staff Management: Help recruit, manage, and train all support staff, including coordinators, game day assistants, and any third-party vendors who participate in the execution of property-related activities.
  • Culture Development: Develop and model a strong team-based selling culture, where encouragement and partnership are recognized and rewarded.
Qualifications
  • 8+ years selling comprehensive integrated sports marketing partnerships, including major media elements, or other relevant B2B sales experience.
  • Ability to analyze a client's traditional, digital, and non-traditional marketing needs and craft an integrated marketing solution to meet those needs.
  • Strong knowledge of digital marketing, including social media, content marketing, banner ads, mobile, retargeting, and websites, including interpreting performance analytics for all areas.
  • Proven track record of developing and maintaining strong, lasting relationships with relevant stakeholders.
  • Demonstrated effectiveness in hiring, developing, and promoting top sales talent.
  • High energy level coupled with a strong drive for results.
  • Able to develop and execute strategic plans to meet both short and long-term business objectives.
  • Effective problem-solving abilities.
  • Must demonstrate a high level of integrity and honesty.
  • Manage time effectively and orchestrate multiple tasks simultaneously.
  • Effective communication, organizational, presentation, and listening skills.
  • Previous experience in sports and/or higher education preferred.
  • Bachelor's degree from a four-year accredited college or university.