Marketing Technology Specialist

3 weeks ago


Plano, Texas, United States Fisher Investments Full time

About the Role:

Fisher Investments is seeking a highly skilled Marketing Technology Specialist to join our team. As a key member of our marketing department, you will play a critical role in driving business growth through the effective use of marketing technology.

Key Responsibilities:

  • Coordinate and manage the daily operations of marketing tools and platforms used by the marketing department.
  • Work closely with the Marketing Technology Manager to ensure seamless integration of marketing and third-party contractors, consultants, and internal IT staff.
  • Establish project goals and oversee quality control throughout the project life cycle.
  • Help with ongoing monitoring and enhancements of platforms/tools in the Marketing technology stack, including cross-platform integrations and managing technical vendors.
  • Configure advertising and marketing technology platforms to support global marketing measurement and activation across digital marketing experiences.
  • Communicate business enhancements and modifications to senior management, peers, staff, and other employees.
  • Capture and document requirements for system enhancements from global marketing team.
  • Conduct trainings and provide technical expertise and support for global marketing.
  • Ensure quality, uptime, and accuracy of the tech stack.

Requirements:

  • 2+ years of professional experience in marketing technology or IT; Bachelor's degree or equivalent combination of education and experience.
  • Hands-on experience with web analytics, digital content management, and marketing automation tools.
  • Ability to write and troubleshoot JavaScript, HTML, and CSS.
  • Familiarity with web debugging tools, CMS, Analytics, A/B testing tools, TMS, Manual/Automated QC, Ad Tech platforms (Facebook for Business, Google Adwords).
  • Familiarity with Excel, macros, and SQL scripting/editing.

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

  • 100% paid medical, dental, and vision premiums for you and your qualifying dependents.
  • A 50% 401(k) match, up to the IRS maximum.
  • 20 days of PTO, plus 10 paid holidays.
  • Family Support programs including 8 week Paid Primary Caregiver Leave, fertility, family forming, and hormonal health assistance and back-up child, adult, and elder care.
  • $10,000 fertility, hormonal health, and family-forming benefit.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER



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