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Digital Marketing Optimization Lead

4 weeks ago

Ewing Twp, United States Church & Dwight Full time
Job Title: Associate Director, Growth Marketing and Media Optimization

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers, and the environment.

Our unique, informal culture champions courage, determination, and collaboration.

Key Responsibilities:

  • Develop a comprehensive Media Strategy and Vision that guides budget allocation across various Strategic Business Units (SBU), Brand Quadrants, and media channels.
  • Lead Media Optimization efforts to drive performance for all Church and Dwight (CHD) brands across all channels, including Paid Media Optimization (PMO), Search Engine Optimization (SEO), Social Media Optimization (SMO), and Dynamic Creative Optimization (DCO).
  • Manage vendor and agency relationships, negotiate rates and contracts with media partners to ensure the most favorable terms for CHD brands and win-win for vendors and agency partners.
  • Champion and develop capabilities for development of in-house digital media buying and affiliate marketing to enhance control and potentially reduce costs for CHD.
  • Synthesize the impact of Paid, Owned, and Earned Media (POEM) and digital marketing campaigns across various channels like email, SMS, programmatic advertising, direct response, search, and social media (both paid and organic).

Requirements:

  • Minimum 8 years of experience in Digital Marketing, CRM, MarTech or commerce cloud platforms.
  • Minimum 6 years of experience in Web, search, e-Commerce, and media performance.
  • Minimum 5 years' experience of leading teams, managing direct reports, and developing Digital SME.
  • Experience launching and/or scaling up new platform capabilities in a commercial organization using Salesforce, Magento, Zuora, Azure, SAP Commerce Cloud, Shopify, AWS, or WordPress etc.
  • Experience with first-party data segmentation, CRM, CDP, and personalization of digital marketing campaigns with an understanding of GDPR, CCPA, and cybersecurity.

Leadership Skills:

  • Excellent presentation skills to effectively communicate media strategies in a cohesive, concise, and insightful story format.
  • Influence without authority, manage multiple conflicting priorities in a fast-paced CPG environment while maintaining poise and calm.
  • Be curious and collaborative with an open mindset with an aptitude to be flexible and adept in managing self and direct reports' priorities in a rapidly changing environment.

Education:

  • Bachelor's degree in digital marketing, Computer Sciences, Engineering, or related field.
  • Master's degree in digital marketing or business administration strongly preferred.

Skills and Competencies:

  • Learn and adopt existing and new digital tools and technology with ease.
  • Excellent quantitative skills with an understanding of basic financial concepts and financial forecasting.
  • Ability to integrate and translate complex information into actionable reports/presentations with easy-to-understand non-technical terms.
  • Ability to effectively visualize data highlighting important insights and conveying the story.

Why Church & Dwight?

We're a company that genuinely cares about our people, our products, our consumers, and the environment.

Our unique, informal culture champions courage, determination, and collaboration.

We have a shared passion to work hard, innovate, and push boundaries.

United by the belief that when we strive for growth, anything is possible.

While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.