Marketing and Digital Strategy Manager

3 days ago


Florham Park, New Jersey, United States AbbVie Full time
Job Description

The estimated salary for this role is $120,000 - $180,000 per year, based on industry standards and the location of AbbVie.

Absbbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.

This AbbVie Digital Lab role partners with the Oncology teams to manage the orchestration and alignment of omnichannel touchpoints across the customer journey. Brings Digital / CRM / Web / omnichannel subject matter expertise to strategic brand plans and has responsibility for ensuring the customer experience is optimized for key stakeholders: Consumers/Patients and Health Care Professionals (HCPs).

The ideal candidate will have 10+ years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency.

Key Responsibilities:

  • Lead omnichannel and customer experience design and CRM/Digital expertise integrated with the Brand team.
  • Orchestrate and program manage the overall engagement of the various Digital Lab operation teams executing toward the Omnichannel Blueprint.
  • Spearhead ongoing optimization of connected customer experience for brands.

Qualifications:

  • Ability to work independently / autonomously to execute all responsibilities above.
  • Pharma experience required. Oncology and/or sales-related expertise preferred.
  • Account Management skills. The ability to represent and lead multiple teams within a broad digital marketing center of excellence.


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