Marketing Leader for Asset Management Growth

4 days ago


New York, New York, United States Enfusion Full time

Enfusion, a pioneering force in cloud investment management software, is seeking an experienced Marketing Leader to drive growth and expansion in the asset management sector. Our innovative SaaS platform has revolutionized global investment operations by removing traditional information boundaries and uniting front-, middle-, and back-office systems into one seamless experience.

We are passionate about delivering exceptional client service, complementing our software solutions with expert managed services that have earned us recognition as Best Managed Services Provider at the HFM EU Services Awards. Our commitment to streamlining operations, mitigating risk, and enhancing transparency and reporting empowers fund managers worldwide to focus on their core mission – investing with confidence.

As a company, we foster a culture that values diversity, collaboration, and creative exploration, offering a rewarding career path for talented individuals who share our vision. If you're driven by innovation and committed to excellence, join us in shaping the future of asset management marketing.

The Opportunity
  • Develop strategic go-to-market initiatives to position Enfusion as an industry leader.
  • Gain in-depth understanding of client needs and implement marketing programs tailored to each target segment.
  • Collaborate closely with Product and Sales leaders to achieve marketing-sourced pipeline and bookings targets across segments and regions.

You will interact with clients, analysts, and influencers to gain market insights and drive thought leadership. Working with sales and product teams, you will create messaging that resonates throughout the buyer journey and partner with product management to drive the adoption of new features.

In this role, you will lead primary client research to inform messaging and content strategy, model marketing KPIs based on market dynamics, and maintain expert knowledge of the competitive landscape and positioning. You will also develop buyer journey maps, value propositions, and cross-channel campaigns, creating and executing insight-driven marketing programs.



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